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Seung Hwan (Mark) Lee

Dr. Seung Hwan (Mark) Lee is a Professor and Associate Dean of Engagement & Inclusion at Ted Rogers School of Management at Toronto Metropolitan University. He earned his Ph.D. in Business Administration from the Ivey School of Business at Western University. He completed his MBA at the University of Windsor and Bachelor's degree in Arts & Science at McMaster University.

Dr. Lee’s primary research interests are in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on retail consumers. Professor Lee also contributes to the topic of branding, marketing education, and sensory marketing. He has published in top tier journals which include Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Business Research. Dr. Lee previously taught Principles of Marketing at Western University where he was awarded the university-wide excellence in Teaching Award in 2011. He also taught Consumer Behavior at Colorado State University where he was the recipient of the Best Teacher Award in 2013. Dr. Lee is currently the Journal Editor for Marketing Education Review.

In November of 2019, Dr. Lee was named as the recipient of the Axcess-Capon Distinguished Teaching Award by the Society of Marketing Advances (SMA) becoming only the second Canadian ever to receive this prestigious recognition. In 2022, he received the Chancellor’s Award of Distinction recognizing the sustained educational leadership and sustained record of teaching excellence.

https://www.torontomu.ca/retail/faculty-research/seung-hwan-lee/

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Economy

What should you do if you can’t pay your rent or mortgage?

The cost of living crisis is making it difficult for many people to pay their bills, including housing costs. Private sector rents have increased by an average 9% over the year to February 2024, and rising interest rates...

Reducing energy demand and improving efficiency will help prevent the next gas crisis

Gas prices have relaxed, Europe has come out of the winter with record gas storage levels and a surfeit of liquefied natural gas is set to reach the shores of Europe over the coming years. Many commentators are hopeful...

Minimum wage for South African farm workers: study shows 2013 hike helped reduce poverty even though compliance was poor

Minimum wage policies are typically aimed at reducing poverty. Yet there is little direct evidence of this effect, especially in developing countries. And none for South Africa. In a recent paper, we consider the...

Gas is good until 2050 and beyond, under Albanese gas strategy

The Albanese government is talking up the crucial role of gas as a transition fuel through to 2050 and beyond. In a gas strategy to be released on Thursday, the government envisages the fuels uses would change over...

South Africa’s plan to move away from coal: 8 steps to make it succeed

The South African governments Just Energy Transition Implementation Plan was launched in November 2023. It is a roadmap guiding the country away from reliance on coal-fired power towards renewable energy alternatives by...

Politics

Donald Trump Allegedly Offers Oil Execs a Deal to Scrap EV Incentives for $1B Donation

Former President Donald Trump reportedly proposed a $1 billion deal to oil executives, offering to end electric vehicle (EV) subsidies in return for campaign funding, according to The Washington Post. This move underscores...

US Supreme Court upended decades of precedent in 2022 by allowing voters to vote with gerrymandered maps instead of fixing the congressional districts first

For the 2022 midterm elections, the U.S. Supreme Court allowed Alabama to use congressional districts that violated the law and diluted the voting power of Black citizens. A 5-4 vote by the Supreme Court in February...

Germany lowers voting age to 16 for the European elections

Ahead of the European parliament elections in June, Germany has lowered the age limit on participation to 16. This makes it the largest of just a handful of states in the EU to allow people under the age of 18 to vote....

South Africa will be president of the G20 in 2025: two much-needed reforms it should drive

South Africa will play an important international role in 2025 as president of the G20. The G20 is a group of 19 countries as well as the African Union and the European Union. Between them they represent 85% of global...

What early 2024 polls are revealing about voters of color and the GOP

By the end of winter 2024, the return of Donald Trump to the top of the GOP presidential ticket has revealed a surprising trend in the former presidents base of support: his increasing popularity among Black and Latino...

Science

Is dark matter’s main rival theory dead? There’s bad news from the Cassini spacecraft and other recent tests

One of the biggest mysteries in astrophysics today is that the forces in galaxies do not seem to add up. Galaxies rotate much faster than predicted by applying Newtons law of gravity to their visible matter, despite those...

Why are algorithms called algorithms? A brief history of the Persian polymath you’ve likely never heard of

Algorithms have become integral to our lives. From social media apps to Netflix, algorithms learn your preferences and prioritise the content you are shown. Google Maps and artificial intelligence are nothing without...

IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects

About a trillion tiny particles called neutrinos pass through you every second. Created during the Big Bang, these relic neutrinos exist throughout the entire universe, but they cant harm you. In fact, only one of them is...

The Mars Sample Return mission has a shaky future, and NASA is calling on private companies for backup

A critical NASA mission in the search for life beyond Earth, Mars Sample Return, is in trouble. Its budget has ballooned from US$5 billion to over $11 billion, and the sample return date may slip from the end of this...

Dark matter: our new experiment aims to turn the ghostly substance into actual light

A ghost is haunting our universe. This has been known in astronomy and cosmology for decades. Observations suggest that about 85% of all the matter in the universe is mysterious and invisible. These two qualities are...

Technology

Altcoins Expected to Yield 2x-5x Gains by May End: Fetch.AI, Floki, AAVE, ENA

The latest climb in Bitcoins price beyond $65,000 on Wednesday sparked a new relief rally in the cryptocurrency market. Top altcoins are also profiting from the upward momentum, recovering from recent downturn tendencies....

US Orthodontic Leader Accepts Shiba Inu, Embracing Cryptocurrency for Payments

Shiba Inu, the popular meme coin, is experiencing a period of growth and increased utility. Amoré Orthodontic Aligners, a company that specializes in orthodontic care, recently announced that it will now accept SHIB...

Crypto Lender Genesis to Return $3 Billion in Bankruptcy Wind-Down Amid Rising Creditor Haircuts

Crypto lender Genesis Global received court approval to return nearly $3 billion to customers, while a report highlights a significant increase in creditor haircuts in bankruptcy cases to 73% in FY24. Judge Approves...

Binance Enhances SHIB, USTC, AGIX Trading and Liquidity for Better Market Dynamics

Binance has announced efforts to enhance liquidity and trading for Shiba Inu (SHIB), USTC, and SingularityNET (AGIX), including tick size adjustments aimed at improving market dynamics and trading experience. Binances...

OpenAI Disbands Team Tackling AI Risks Amid Leadership Changes and GPT-4o Launch

OpenAI has dismantled its Superalignment team, initially formed to address AI risks, following the resignations of key leaders Ilya Sutskever and Jan Leike. OpenAI Disbands Superalignment Team Days After Leaders Resign,...