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Seung Hwan (Mark) Lee

Dr. Seung Hwan (Mark) Lee is a Professor and Associate Dean of Engagement & Inclusion at Ted Rogers School of Management at Toronto Metropolitan University. He earned his Ph.D. in Business Administration from the Ivey School of Business at Western University. He completed his MBA at the University of Windsor and Bachelor's degree in Arts & Science at McMaster University.

Dr. Lee’s primary research interests are in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on retail consumers. Professor Lee also contributes to the topic of branding, marketing education, and sensory marketing. He has published in top tier journals which include Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Business Research. Dr. Lee previously taught Principles of Marketing at Western University where he was awarded the university-wide excellence in Teaching Award in 2011. He also taught Consumer Behavior at Colorado State University where he was the recipient of the Best Teacher Award in 2013. Dr. Lee is currently the Journal Editor for Marketing Education Review.

In November of 2019, Dr. Lee was named as the recipient of the Axcess-Capon Distinguished Teaching Award by the Society of Marketing Advances (SMA) becoming only the second Canadian ever to receive this prestigious recognition. In 2022, he received the Chancellor’s Award of Distinction recognizing the sustained educational leadership and sustained record of teaching excellence.

https://www.torontomu.ca/retail/faculty-research/seung-hwan-lee/

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Economy

Gold Prices Dip Ahead of Fed Decision Amid Rising Middle East Tensions

Gold prices slipped on Wednesday as investors weighed ongoing geopolitical risks in the Middle East alongside expectations surrounding the Federal Reserves upcoming interest rate decision. Spot gold declined by 0.5% to...

Kevin Warsh Advances Toward Fed Chair Role Amid Political Tensions

Kevin Warsh, former Federal Reserve governor and U.S. President Donald Trumps nominee to lead the Federal Reserve, is expected to clear a critical step in the confirmation process as the Senate Banking Committee prepares...

Trump Urges Iran to Sign Nuclear Deal Amid Ongoing Conflict and Port Blockade

U.S. President Donald Trump has intensified pressure on Iran, urging its leadership to get smart soon and agree to a deal as tensions remain high following weeks of stalled negotiations. In a recent Truth Social post,...

Asian Markets Mixed as Fed Decision, Iran Tensions, and Inflation Data Weigh on Sentiment

Asian stock markets showed mixed performance on Wednesday as investors remained cautious ahead of the U.S. Federal Reserves policy decision and ongoing geopolitical tensions between the United States and Iran. Market...

Trump Signals Prolonged Blockade Strategy Against Iran Amid Rising Tensions

U.S. President Donald Trump has reportedly directed his advisers to prepare for a long-term blockade of Iran, marking a strategic shift toward sustained economic pressure as Washington evaluates its next moves in the...

Politics

King Charles Reaffirms UK-US Alliance Amid Global Tensions

King Charles III delivered a historic speech to the U.S. Congress, emphasizing the enduring strength of the UK-US alliance during a period marked by geopolitical uncertainty and strained relations. Addressing lawmakers,...

White House Defends Trump’s FIFA Peace Prize Amid Global Criticism

The White House has strongly defended the decision to award U.S. President Donald Trump the inaugural FIFA Peace Prize, pushing back against growing criticism from human rights organizations, athletes, and international...

Trump Meets King Charles: “Two Kings” Moment Sparks Debate on Presidential Power

U.S. President Donald Trump drew attention during a White House event welcoming King Charles and Queen Camilla, making remarks that blended history, symbolism, and political messaging. Reflecting on the shared heritage of...

U.S. Envoy Julie Davis to Retire Amid Ukraine War Diplomacy Challenges

Acting U.S. Ambassador to Ukraine Julie Davis is set to step down from her role in Kyiv and retire from the State Department in June 2026, according to U.S. officials. Her departure comes at a critical moment, as...

Trump-Iran Conflict Escalates as Nuclear Talks Stall and Oil Prices Surge

Efforts to resolve the ongoing Iran conflict have reached a critical deadlock, with U.S. President Donald Trump rejecting Tehrans latest proposal aimed at ending the two-month war. The geopolitical tensions between the...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

TSMC Exits Arm Holdings with $231 Million Share Sale Amid Strategic Portfolio Shift

Taiwan Semiconductor Manufacturing Company (TSMC), the worlds leading contract chipmaker, has officially divested its remaining stake in Arm Holdings, marking the end of its investment in the UK-based chip designer....

T-Mobile Beats Q1 Earnings Expectations on Strong Postpaid Growth

T-Mobile US Inc. (NASDAQ: TMUS) delivered a strong first-quarter performance, surpassing analyst expectations thanks to robust postpaid subscriber growth and rising service revenues. The wireless carrier reported adjusted...

Seagate Stock Surges After Strong Q3 Earnings Beat and Bullish Outlook

Seagate Technology PLC (NASDAQ: STX) delivered impressive third-quarter results that surpassed Wall Street expectations, driving a sharp rise in its stock price. The data storage leader reported adjusted earnings per share...

Australia Targets Meta, Google, and TikTok With New News Payment Tax Proposal

The Australian government has announced a new plan that could impose multimillion-dollar charges on major tech platforms like Meta, Google, and TikTok if they fail to compensate local media companies for news content...

Lightelligence IPO Soars Over 400% in Hong Kong Debut Amid Rising AI Investment Demand

Shares of Lightelligence, the Shanghai-based optical computing company formerly known as Shanghai Xizhi Technology, delivered an explosive performance during their Hong Kong stock market debut, underscoring strong investor...