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Seung Hwan (Mark) Lee

Dr. Seung Hwan (Mark) Lee is a Professor and Associate Dean of Engagement & Inclusion at Ted Rogers School of Management at Toronto Metropolitan University. He earned his Ph.D. in Business Administration from the Ivey School of Business at Western University. He completed his MBA at the University of Windsor and Bachelor's degree in Arts & Science at McMaster University.

Dr. Lee’s primary research interests are in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on retail consumers. Professor Lee also contributes to the topic of branding, marketing education, and sensory marketing. He has published in top tier journals which include Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Business Research. Dr. Lee previously taught Principles of Marketing at Western University where he was awarded the university-wide excellence in Teaching Award in 2011. He also taught Consumer Behavior at Colorado State University where he was the recipient of the Best Teacher Award in 2013. Dr. Lee is currently the Journal Editor for Marketing Education Review.

In November of 2019, Dr. Lee was named as the recipient of the Axcess-Capon Distinguished Teaching Award by the Society of Marketing Advances (SMA) becoming only the second Canadian ever to receive this prestigious recognition. In 2022, he received the Chancellor’s Award of Distinction recognizing the sustained educational leadership and sustained record of teaching excellence.

https://www.torontomu.ca/retail/faculty-research/seung-hwan-lee/

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Economy

Asian Stocks Mixed as Korean Chipmakers Rally

Asian stocks traded mixed on Tuesday as strong gains in South Korean semiconductor shares boosted the regions technology sector, while rising oil prices, higher U.S. Treasury yields and expectations for tighter monetary...

Canada Retaliatory Tariffs on U.S. Goods Take Effect

Canada imposed retaliatory tariffs on $20 billion worth of U.S. goods early Tuesday, escalating its trade dispute with the United States after negotiations between the two countries collapsed last month. Prime Minister...

Iran Threatens Gulf Energy Assets as U.S. Tensions Escalate

Iran warned Monday that it would retaliate against further U.S. attacks, threatening American oil and gas interests across the Gulf as renewed hostilities raise concerns over global energy supplies and shipping through the...

US Stock Futures Mixed as Fed Rate Hike Bets Rise

U.S. stock futures traded mixed Tuesday as Wall Street returned from the Labor Day holiday, with investors weighing stronger employment data, rising oil prices and growing expectations that the Federal Reserve could raise...

China Exports Surge 25% in August as Trade Surplus Hits $119 Billion

Chinas exports posted another strong increase in August, while imports exceeded market expectations, highlighting resilient trade activity despite signs of weakness in the worlds second-largest economy. Official customs...

Politics

Trump Threatens Bombardier U.S. Sales Ban

U.S. President Donald Trump threatened to block Canadian aircraft maker Bombardier from selling planes in the United States unless the company expands its manufacturing operations in the country, escalating tensions...

Australia Plans New Rules Giving Users Control Over Social Media Feeds

Australia has proposed new social media regulations that would give users greater control over the content appearing in their feeds, expanding the governments efforts to strengthen online safety and regulate major...

Cuba Says No US Talks as Blockade Costs Hit $8.1 Billion

Cubas foreign minister said Monday that no negotiations with the United States are currently taking place and there are no plans for future talks, as Havana blamed Washingtons decades-old trade embargo for more than $8...

Bolivia Military Barracks Explosion Kills Nine

Bolivian authorities confirmed on Monday that the death toll from an explosion at a military barracks in Viacha has risen to nine, while rescue teams continue searching for people still missing after the deadly blast. The...

Iran Threatens US With ‘Economic Warfare’ as Gulf Tensions Rise

Iran threatened the United States with economic warfare on Tuesday and claimed it had launched an advanced ballistic missile toward U.S. warships, raising concerns about another escalation in the six-month conflict. The...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Qualcomm Stock Jumps on Amazon AI Chip Deal

Qualcomm Technologies (NASDAQ: QCOM) shares surged 9.5% after the chipmaker announced a multi-generational partnership with Amazon to develop custom silicon and high-speed optical connectivity technology for artificial...

Google Revamps EU Search Results to Meet DMA Rules

Alphabets Google has introduced major changes to its search results in Europe as it seeks to comply with European Union antitrust rules under the Digital Markets Act (DMA). Google said Tuesday that the overhaul represents...

Anthropic Drops $6 Billion Decart AI Acquisition Talks

Anthropic has reportedly abandoned plans to acquire artificial intelligence startup Decart AI after exploring a potential transaction valued at roughly $6 billion, according to Bloomberg News. The maker of the Claude AI...

Huawei Launches Mate XT2 Foldable Phone in China

Huawei unveiled its latest flagship foldable smartphone, the Mate XT2, on Monday as the Chinese technology giant looks to maintain its dominance in the countrys premium smartphone market amid growing competition from Apple...

Nvidia CEO Says AGI Has Arrived With OpenAI GPT-6 Astra

Nvidia (NASDAQ: NVDA) CEO Jensen Huang has declared that artificial general intelligence, or AGI, has arrived, pointing to OpenAIs newly launched GPT-6 Astra as a major milestone in the accelerating development of...