Senior Lecturer in Marketing , Birkbeck, University of London
Dr Rungpaka Amy Hackley is Senior Lecturer in Marketing at Birkbeck, University of London. Dr Hackley is a known international authority on Asian perspectives in interpretive consumer research. Her work has generated unique insights into Asian cultures, values and contradictions from a consumer perspective, and also into digital sociology, promotional strategy, media regulation, creative production and marketing ethics in international markets. She is interested in accessing and theorising consumer experience with particular regard to how consumption (of brands, experiences, media) inflects consumers’ senses of identity and meaning.
Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads
Jun 03, 2024 11:16 am UTC| Business
The latest plot twist in the world of TV soap operas is one of the most unexpected yet: the Weatherfield Co-op, a feature of the gritty northern series Coronation Street since 2018, is to be replaced by the more upmarket...