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Cameron Shackell

Visiting Fellow, Queensland University of Technology
Dr Cameron Shackell completed his undergraduate degree in Economics at UQ, his Master of Letters in Applied Linguistics at ANU, and his PhD in Semiotics and Information Technology at QUT. He is currently a Visiting Fellow at the QUT School of Information Systems and works in the private sector as CEO of GeneriTrend, a firm using AI to quantify brand and trademark genericness. His research interests include semiotics, artificial intelligence, data science, branding and marketing, trademark evidence, and the economics of intellectual property. He writes for World Trademark Review and Brandingmag.

Can I take your order – and your data?

May 08, 2024 11:00 am UTC| Insights & Views Business Technology

You might have seen viral videos of Wendys drive-thru customers in the United States ordering their fast food from the firms generative AI bot Wendys FreshAI. Most show a very human-like transaction punctuated with cries...

Will AI kill our creativity? It could – if we don’t start to value and protect the traits that make us human

Sep 28, 2023 02:43 am UTC| Technology

Theres no doubt generative AIs ability to rapidly produce new texts, images and audio is shaking up creative jobs. In the long-running Writers Guild of America strike, a central sticking point has been the guilds demand...

Do rebrands work? Can you trademark an X?

Jul 27, 2023 08:47 am UTC| Business

To non-moguls, Elon Musks (perhaps temporary) rebrand of Twitter to X may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing...

Why are we paying so much for alcohol-free drinks that aren't taxed?

Jun 21, 2023 07:24 am UTC| Business

Dry July, an Australian fundraising campaign to support people affected by cancer, is almost here again. The premise is that abstaining from booze and hangovers for a month frees up money to donate. But with prices in...

Economy

Rising U.S.-Iran Conflict Fuels Oil Market Volatility and Ceasefire Uncertainty

Uncertainty continues to cloud the future of the temporary ceasefire between the United States and Iran, as geopolitical tensions intensify following the U.S. seizure of an Iranian-flagged vessel. The two-week pause in...

U.S. Stock Futures Fall as Iran Tensions Rise, Oil Prices Surge

U.S. stock futures moved lower on Monday as renewed geopolitical tensions between the United States and Iran unsettled global markets and raised concerns about the future of a fragile ceasefire expected to expire later...

Oil Prices Surge Amid U.S.-Iran Tensions and Strait of Hormuz Disruptions

Oil prices climbed sharply on Monday as geopolitical tensions between the United States and Iran intensified, raising fresh concerns about global energy supply. Brent crude futures, the global oil benchmark, rose 4.9% to...

Oil Prices Surge Amid Middle East Tensions as Global Markets React Cautiously

Oil prices climbed sharply on Monday while global stock futures dipped, as escalating geopolitical tensions in the Middle East disrupted shipping activity in the Strait of Hormuz, a critical global energy chokepoint. Brent...

Japan Inflation Expectations Rise as BOJ Rate Hike Timing Faces Uncertainty

Most Japanese households expect inflation to continue rising in the coming years, according to a recent Bank of Japan (BOJ) quarterly survey, reinforcing pressure on policymakers to pursue further interest rate hikes....

Politics

China Expands Global Influence Amid Taiwan Tensions and Gulf Crisis

China is intensifying its role on the global stage as geopolitical tensions rise in both the Middle East and East Asia. Following unsuccessful U.S.-led peace efforts in Pakistan and escalating conflict in the Strait of...

Israel Expands Southern Lebanon Buffer Zone Despite Fragile Ceasefire with Hezbollah

Israel has warned residents of southern Lebanon to avoid returning to a wide stretch of territory along the border, reinforcing its military presence despite an ongoing ceasefire with Hezbollah. The advisory includes areas...

Rumen Radev Wins Bulgaria Election in Landslide, Signals Potential Shift in EU Relations

Rumen Radev has secured a decisive victory in Bulgarias parliamentary election, marking a major shift in the countrys political landscape and raising questions about its future relationship with the European Union and...

Pakistan Halts $1.5 Billion Sudan Arms Deal After Saudi Arabia Withdraws Support

Pakistan has reportedly put a $1.5 billion arms deal with Sudan on hold after Saudi Arabia requested the agreement be terminated and declined to finance the purchase. According to Pakistani security and diplomatic sources,...

Maria Corina Machado Pushes for Free Elections in Venezuela

Venezuelan opposition leader Maria Corina Machado says she expects to return to Venezuela before the end of 2026 and is calling for faster action toward free and fair elections, according to an interview with Reuters....

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

Tesla Q1 Earnings Preview: Robotaxi Delays and SpaceX Merger Speculation Grow

Teslas upcoming first-quarter earnings report, expected Wednesday, may do little to ease investor concerns about the companys long-promised robotaxi strategy. According to analysts at Jefferies, the widening gap between...

Elon Musk Faces French Probe Over X and Grok Amid Rising U.S.-EU Tensions

Tech billionaire Elon Musk is expected to face questioning by French prosecutors as part of an ongoing investigation into his social media platform X and its AI chatbot Grok, a case that could intensify tensions between...

Chinese Robotics Stocks React as Humanoid Robot Marathon Sparks Competition Concerns

Chinese robotics stocks showed mixed performance on Monday after a high-profile humanoid robot half-marathon in Beijing highlighted rapid advancements in artificial intelligence and robotics technology. The event drew...

Huawei Expands Vietnam Presence Through Strategic Partnership with SHB Bank

Vietnams Saigon-Hanoi Commercial Joint Stock Bank (SHB) has signed a strategic cooperation agreement with Chinas Huawei Technologies Group, marking a significant step in the tech giants expansion within Vietnams growing...

SK Hynix Launches 192GB SOCAMM2 Memory for Nvidia’s Next-Gen AI Chips

SK Hynix Inc (KS:000660) has announced the mass production of its latest high-performance memory module, the 192GB SOCAMM2, specifically designed to support Nvidias upcoming Vera Rubin artificial intelligence platform....