This year could be less eventful for Apple’s existing product lines, including iPad, Mac, and Apple Watch. The company is reportedly focusing its efforts and resources on the imminent launch of its long-awaited AR/VR headset, which could happen in a few months.
The latest on the Apple AR/VR headset comes from Bloomberg’s Power On newsletter, as reported by Mark Gurman, who has been a key source of information about the product. After several delays and being in development for seven years, the journalist said the device is now planned to be unveiled sometime in spring.
It was not specified whether Apple is holding its usual spring launch event, which typically happens in March or April. But Gurman noted that the Apple AR/VR headset announcement could take place before the next Worldwide Developers Conference (WWDC), which will likely happen in early June.
The same report also emphasized that the Apple AR/VR headset is slated to be the highlight product from the company this year. But this could also mean there would be minimal significant upgrades planned for products under the Apple Watch, iPad, and Mac families.
It also appears that the Apple AR/VR headset’s operating system, internally named Borealis, is nearly finished. The tech giant has reportedly shown the device to a few “high-profile software developers” so they can get started on third-party apps for the device. Gurman said the software would be officially called xrOS, while the device might be named “Reality Pro.”
Apple still has plenty of details to finalize regarding the launch of its first AR/VR headset, per the report. But tech fans may recall earlier claims that the Apple AR/VR headset is slated to be a niche product that could be priced as much as $3,000. There are also reports that the company intends to ship it in smaller volume relative to how many iPhones and iPads it sells annually.
While the Apple AR/VR headset is rumored to be unveiled in spring, the report does not expect the device to be available until fall.
Photo by Medhat Dawoud on Unsplash


Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning
Elon Musk’s SpaceX Acquires xAI in Historic Deal Uniting Space and Artificial Intelligence
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
Oracle Plans $45–$50 Billion Funding Push in 2026 to Expand Cloud and AI Infrastructure
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
Samsung Electronics Shares Jump on HBM4 Mass Production Report
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns
Jensen Huang Urges Taiwan Suppliers to Boost AI Chip Production Amid Surging Demand
Washington Post Publisher Will Lewis Steps Down After Layoffs
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
Anta Sports Expands Global Footprint With Strategic Puma Stake
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
Kroger Set to Name Former Walmart Executive Greg Foran as Next CEO 



