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Apple Inc. is aiming to boost its market further in South Korea by targeting the younger generation of customers. To do this, the American iPhone maker opened trendy shops in the country to attract them and increase not only sales but market share.
Moreover, as part of its objective, Apple Inc. is expanding further and is already set to open its sixth store in the region. According to The Korea Economic Daily, the company said on Monday, Nov. 27, that it will inaugurate its newest location on Dec. 9.
Site of the New Apple Store
Based on the reports, the tech giant built its new store inside a shopping center in Gyeonggi Province, which sits in the eastern part of Seoul. Apple selected the Starfield Hanam shopping mall as the site for its sixth shop in Korea.
This will be the company’s very first outlet outside of Seoul City. This follows the opening of the fifth branch, which opened in Gangnam in March this year. The other four stores are strategically located in Myeongdong and Jamsil areas.
Apple hopes that the addition of another outlet will not only increase its presence in the country but also gain more customers while it competes with other leading smartphone and gadget brands, including Samsung Electronics, which is headquartered in Samsung Digital City in Suwon.
"Apple was slow to enter the South Korean market because of its relatively small market share compared to Japan and China," a business insider said in a statement. "But now that the company has established a presence in major cities across Asia, South Korea is becoming a new investment destination."
Future Expansion Plans
Chosun Business reported that Apple is planning to open more branches around the nation. It was predicted that the company would target other busy cities, such as Daegu and Busan, for the new locations of Apple Stores that are likely to be built next year.
Meanwhile, Apple opened its very first outlet in Korea in 2018 and it was in Garosu-gil. This was followed by a store in Youido in February 2021, and it continues to launch more. Now, it has six shops in five years.
Photo by: Chris Nagahama/Unsplash
