Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Sam Altman Reaffirms OpenAI’s Long-Term Commitment to NVIDIA Amid Chip Report 
SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Instagram Outage Disrupts Thousands of U.S. Users 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Elon Musk canceled a Tesla marketing collaboration with Costco in Taiwan, claiming he "didn't approve it," without further explanation.
Elon Musk ended a marketing initiative in Taiwan involving Tesla and Costco. He failed to provide an explanation for his decision other than to state that the CEO "didn’t approve it."
Tesla has depended heavily on word-of-mouth advertising from satisfied Tesla owners for the majority of its existence.
These days, this just isn't cutting it. The carmaker has been putting a lot of work into advertising and new forms of marketing in an attempt to turn around the declining year-over-year delivery numbers that Tesla has been seeing for the past two quarters.
Among these fresh advertising campaigns is an alliance with the Taiwanese retail behemoth Costco. As part of its membership program, Costco offers members exclusive deals and discounts on new cars through its automobile division.
Costco Members Get Tesla Perks
There were no discounts offered, unlike with other Costco auto programs. However, the first 50 customers who purchased through Costco would receive advantages from Tesla, such as free Supercharging miles and charging accessories, among other things.
Nevertheless, the experiment did not last long as CEO Elon Musk said on X that he "canned" the initiative with Costco following its viral success on social media:
Musk Halts Tesla-Costco Program
Beyond stating that he did not "approve" of the new scheme, the CEO provided no explanation.
Electrek elaborates that it does appear that Elon, who is on X virtually every day based on the number of tweets he sends out each day, discovered the new marketing campaign for Tesla on X and decided to cancel it because he was unaware of there being such an endeavor.
In his spare time, he serves as chief executive officer. It can't be avoided. In addition to tweeting a dozen times a day, he is the de facto chairman of six different companies: Tesla, SpaceX, The Boring Company, Neuralink, X, and xAI.
