Kroger Set to Name Former Walmart Executive Greg Foran as Next CEO 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
DBS Expects Slight Dip in 2026 Net Profit After Q4 Earnings Miss on Lower Interest Margins 
UK Starting Salaries See Strongest Growth in 18 Months as Hiring Sentiment Improves 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Indian Refiners Scale Back Russian Oil Imports as U.S.-India Trade Deal Advances 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 
Facebook is investing $1 billion to compensate content creators on FB and Instagram. The good news was personally announced by the company’s chief executive officer, Mark Zuckerberg, on Wednesday, July 14.
“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022,” the FB CEO wrote in a post on Facebook. “Investing in creators isn’t new for us, but I’m excited to expand this work over time.”
FB’s aim for the new compensation package
The new investment was laid out for content creators on Facebook and Instagram until 2022. This means that this is the company’s budget for paying creators for just a year and a half.
According to Reuters, the $1 billion investment will support content creators until the end of next year. The company boosted its payment schemes to compete with rival platforms such as TikTok and YouTube, where top social media personalities are creating content that really attracts viewers.
In other words, Facebook is spending more money to lure creators and top social media influencers to use its platform. Once they do, the tech giant is hoping that their millions of fans would also come to the site.
The benefits and how content creators will be compensated
Mark Zuckerberg’s company will implement bonus programs that will pay creators who hit certain milestones on the platform. This will apply to content producers on Facebook and Instagram.
On Facebook, online gamers who stream their games and other video creators will be given a monthly bonus once they hit milestones after earning Stars. The stars are earned when fans pay their favorite creators through digital tipping during livestreams.
For Instagram creators, they can earn through Reels where they post short video clips. Depending on how their videos perform, they can get incentives for it. Finally, CNBC added that one of the upcoming bonus programs is called the Reels Summer Bonus, which will be launched in the coming weeks in the United States.
