Informatica Launches Intelligent Data Lake to Help Customers Address Critical Technology Gaps for Turning Big Data into Big Value

Redwood City, Calif., March 21, 2016 -- Informatica, the world’s number one independent software provider focused on delivering transformative innovation for the future of all things data, today announced a new end-to-end solution to turn big data into trusted data assets for faster and more sustainable business value. With the Informatica Intelligent Data Lake – Informatica’s latest innovation in Big Data Management – data scientists and other business users can now find, prepare and protect data for analysis in a uniquely collaborative way that enables businesses to make decisions even faster, with managed self-service. By partnering with all the major big data ecosystem vendors and system integrators, Informatica is adding intelligence to data lakes by providing the unique insights into this data that only a leader in data management can do. According to Gartner, “through 2018, 80% of data lakes will not include effective metadata management capabilities, making them inefficient.”^[1] However, Informatica’s unique metadata-driven approach now enables organizations to deliver successful data lakes, with agility, flexibility and trust.

Today, Informatica announced Big Data Management v10.1, empowering organizations to turn big data into business value by exploiting relationships between data, machines and people. The transformative innovation for business leaders within Informatica Big Data Management is the Informatica Intelligent Data Lake. Previously, business leaders were reliant on IT to access the data they required for decision making and IT was reliant on manual, labor-intensive approaches to integrate, govern and secure big data in a fragmented technology ecosystem. In response, business users have started to use self-service data preparation tools, which are limiting since they inadvertently create security and compliance risks from expanding data anarchy and proliferation.

In order to achieve sustainable business value for organizations, Informatica delivers the solution which balances self-service with governance. Unlike other solutions, the Informatica Intelligent Data Lake bridges both the business and IT gaps by providing managed self-service for business with IT governance, including the ability to find and access any data centrally and discover data relationships. Additionally, the Informatica solution prepares, catalogs and shares relevant data to derive and operationalize trusted business insights quickly.

“Business self-service data preparation with collaboration and governance controls is a key capability to increasing the agility of data-driven organizations,” said Sridhar Potineni, executive vice president, Information Technology, Jones Lang LaSalle (JLL). “At JLL, Big Data Management with an Intelligent Data Lake is an important foundation for the success of our modern data architecture and big data initiatives.”

Informatica Big Data Management provides the most comprehensive end-to-end data management solution for big data initiatives. Gartner predicts, “through 2018, 70% of Hadoop deployments will fail to meet cost savings and revenue generation objectives due to skills and integration challenges.”^[2] The approach that Informatica has taken with the Informatica Big Data Management Platform is to provide a complete solution, including data ingestion, cleansing, transformation, matching, blending, governance, security and delivery, to provide the most critical capabilities for turning big data into business value. Read more about how Big Data Management has transformed the Informatica marketing department in a two-month period via leveraging the Intelligent Data Lake to gain valuable insights into customers.

To learn more about Informatica Big Data Management, register for a webinar on the new solution here.

Informatica Delivers Business Value for Business and IT

Informatica Big Data Management and Intelligent Data Lake enable customers to find, prepare and protect the big data that businesses need to quickly and consistently achieve business value. Informatica’s approach accelerates developer productivity and analyst productivity, while enabling IT agility in a fully secure and governed environment. With Informatica’s market leading platform, proven methodology and strong partner ecosystem, big data projects are delivered on-time to meet business needs.

Continuing to stay ahead of customers’ needs for processing performance, Informatica Big Data Management provides even more abstraction from rapid changes in underlying technology by extending transparent support for Spark. Additionally, Informatica safe-guards organizations’ future requirements by adding support for leading environments, including Amazon Web Services Elastic Map Reduce and Microsoft Azure HDInsight. Informatica delivers the most comprehensive big data management solution for clients, no matter where their data resides – on-premises, in the Cloud or in hybrid IT environments. This ensures that customers always have the ability to process the widest possible workloads at efficient speeds and costs.

Find and Access Any Data and Discover Data Relationships that Matter

Business analytics and data science teams are held back from creating useful insights because they are forced to manually find and reconcile data across the organization that resides in silos, is replicated and is inconsistent. Only Informatica Big Data Management and Intelligent Data Lake, with metadata-driven data discovery and persistent record linkage, enable organizations to find and access any data and discover the data relationships that matter most to them across the enterprise.

Quickly Prepare, Catalog and Share the Data

Business analytics and data science teams are constrained and bottlenecked in their ability to create a competitive edge for their organizations due to delays in accessing needed data and sharing it with one another in a timely manner. Informatica Big Data Management and Intelligent Data Lake empower business users to quickly prepare, catalog and share data that is needed for analysis. Only Informatica’s self-service data preparation, with built-in data lineage, enterprise-wide data asset discovery and crowdsourced data asset tagging, enables faster access to more trusted insights.

More Business Value from More Data without More Risk

Business analytics and data science teams are at risk of delivering inaccurate reports and predictions due to insufficient, incomplete, inconsistent, inaccurate or insecure data. Informatica Big Data Management and Intelligent Data Lake enable business users to put more big data to use to get more business value. Only Informatica provides sensitive data discovery across the enterprise alongside threat assessment using a unique risk scoring engine. 

Comprehensive Protection of Sensitive Big Data

Informatica’s most recent release of Informatica Secure@Source is the first data security intelligence solution to provide enterprise-wide analytics on sensitive data risk across complex heterogeneous data platforms, including Cloud, big data and traditional databases. The security solution expands big data and cloud support, including integration with Salesforce and Informatica Big Data Management. Today, Informatica offers the ability for organizations to discover sensitive data in Hive and do advanced masking for Hadoop via dynamic data masking for Hive. Additionally, Informatica was named Grand Winner by Info Security Products Guide and received 10 accolades for Secure@Source, big data security and data masking.

Supporting Quotes

• Matt Aslett, Research Director, 451 Research states, “With Informatica Big Data Management v10 the company already delivered a single platform for integration, quality, governance, metadata management and security of big data, based on Blaze, a YARN-native high-performance execution engine for complex batch processing of data in Apache Hadoop. Informatica Version 10.1 introduces a variety of improvements over v10, including expanded support for Apache Spark, real-time matching and linking, and higher performance data quality. The company has also extended the portfolio to include on-premises self-service data preparation with the launch of Intelligent Data Lake, which is designed to offer business users the ability to search, discover, prepare and publish data in Hadoop, as well as providing IT users the ability to track and monitor usage as well as manage data lineage and security.”
• “Today Informatica is putting the ‘intelligent’ into data lakes,” said Amit Walia, executive vice president and chief product officer, Informatica. “Customers from around the globe are awash in data – marketing data, application data, social data and beyond. This data resides in vast and deep data lakes, and in order for organizations to gain maximum value from these data lakes, Informatica is providing the unique insights the companies are craving to make sense of the data. For years, Informatica has been delivering unique data offerings and now we are bringing these insights and capabilities to the ever proliferating data lakes.”
• Srikant Kanthadai, global head of the Data Management Practice, executive sponsor for Informatica for Insights and Data, Capgemini, said, “As big data is now part of the IT and business landscape, Capgemini and Informatica have teamed up to carry out research into how organizations are making big data operational, moving from discrete proofs of concept to enterprise-wide operationally embedded initiatives that deliver real benefits. We believe that governing, mastering and managing the data in your business data lakes is key not just to success but to business survival. With Informatica Big Data Management 10.1 with Intelligent Data Lake, Capgemini’s customers can now become even more insights-driven and quickly turn more big data into business value.”

             
Availability
Informatica Big Data Management v10.1 will be available in Q2 via subscription. For further information, visit https://www.informatica.com/bigdata.

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Additional Information

• Read the Big Data Management Executive Brief and the Intelligent Data Lake Executive Brief
• Visit Informatica at Strata + Hadoop World, March 29-31, at booth #1321 and enter a raffle to win $5,000
• Experience Informatica @ Strata + Hadoop World Online
• Read Big Data Management for Dummies
• Take the Informatica $1 Million Big Data Ready Challenge
• 451 Research note: Informatica highlights its depth and breadth with Big Data Management update

About Informatica
Informatica is a leading independent software provider focused on delivering transformative innovation for the future of all things data. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. More than 5,800 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and on the internet, including social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at https://linkedin.com/company/informatica, https://twitter.com/Informatica and https://facebook.com/InformaticaLLC.

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Note: Informatica, Informatica Big Data Management, Informatica Intelligent Data Lake and Informatica Secure@Source are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

^[1] “Predicts 2016: Evolving Information Infrastructure Technologies and Approaches Bring New Challenges,” Published: 1 December 2015, Analyst(s): Ted Friedman, Roxane Edjlali, Guido De Simoni, Adam M. Ronthal, Nick Heudecker, Merv Adrian, Bill O’Kane, Mark A. Beyer, Donald Feinberg

^[2] “Predicts 2016: Evolving Information Infrastructure Technologies and Approaches Bring New Challenges,” Published: 1 December 2015, Analyst(s): Ted Friedman, Roxane Edjlali, Guido De Simoni, Adam M. Ronthal, Nick Heudecker, Merv Adrian, Bill O’Kane, Mark A. Beyer, Donald Feinberg

Debbie O’Brien
Informatica
+1 650 385 5735 - office
+1 650 995 6736 - mobile
[email protected]

Shira Frantzich
Informatica 
+1 650 385 5674 - office
[email protected]