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NBA’s overhauls global app into one-stop shop
The NBA has revamped its global app to become a one-stop shop for basketball fans around the world,
The NBA App combines a wide range of original material, alternative broadcasts, and archived content with the existing NBA League Pass and NBA TV direct-to-consumer (DTC) offerings.
With the integration of live streaming, it would offer a data-driven, tailored experience that collects team and league material.
In addition to bringing in material from partners, influencers, and individual teams' social accounts, the app also features news, live scores, and highlights.
According to Bob Carney, head of digital and social content at the NBA, they want the app to be the aggregation of the entire NBA content ecosystem.
The NBA App is powered by a brand-new cloud-based technology platform created with assistance from Microsoft and a brand-new 'NBA ID' membership program that builds a global fan profile and collects information that can be used to feed clever algorithms that can learn user preferences.
These data are utilized to personalize the experience and suggest content that fosters more interaction. A "For You" screen that offers vertical video and in-progress highlights of all games is at the center of the new app.