New York stock trading network investFeed announced that it is making a move to replace U.S. equities with high-performing and highly liquid digital currencies.

According to the report, With the growing demand from over 15,000 users and the explosive growth of the cryptocurrency industry, investFeed has made the decision to shift to blockchain-based assets. The company was found in 2014 and aims to create single platform combining a next-generation social investing network, incentivized information sharing, digital asset trading analytics and insights, for new blockchain companies that are seeking global exposure.

“Our strong belief in the future of cryptocurrencies prompted our decision to pivot from equities to decentralized digital assets,” Ron Chernesky, CEO of investFeed, stated. “We decided to refocus our offering in order to take advantage of the vast opportunities in crypto, including the exponentially-growing number of people globally interested in trading, finding accurate ticker prices, and seeking out peer ideas. After opting out of a $5 million dollar traditional raise, we think there is a superior way to fund development, a Token Generation Event (TGE).”

The company also revealed that it will conduct a token sale capped at the relatively low 28,000 ETH maximum. The participants will be offered majority of ‘Feed’ tokens immediately after the TGE. Within 90 days of the raise, the tokens will be released. Of the tokens, 2.5% will go to the creation of the new investFeed platform, 5% will go to the Core Team, 1.5% will go to a bounty and rewards system, 2% will go to the advisors, and the participants will receive the remainder, release said.

“The switch from equities to cryptocurrencies will also target a millennial user base that has shown disinterest in traditional investments. According to Bankrate, only one in three millennials has invested in the stock market. Millennials are more excited by this new technology because they feel empowered by the ability to participate in markets without traditional third-party interference,” Andrew Freedman, CTO of investFeed, said.