Perion helps drive online user engagement and monetization for leading Australian travel brand

TEL AVIV, Israel and NEW YORK, Dec. 05, 2016 -- CodeFuel, Perion’s engagement and monetization division, announced today its intent-based native advertising solution will be integrated via mobile and desktop on Escape, Australia’s #1 media travel brand.

CodeFuel will introduce online visitors to an enriched user experience based on actual user intent. Additionally, the solution will deliver more pages from multiple content sources, create new revenue opportunities and keep Escape unique visitors engaged and on site for longer.

Escape is a one-stop source of information for Australians planning holidays that is distributed with News Corp Australia Sunday papers and is online at escape.com.au.

“As the ad tech industry focuses increasingly on the consumer, we are particularly excited to work with News Corp Australia as a product partner to further improve their strong user experience and to expand their revenue opportunities.  We look forward to a fruitful relationship, fortifying their already highly-engaged audiences worldwide,” said Eyal Ben-Ari, CodeFuel’s Chief Revenue Officer.

News Corp Australia is the latest of several leading publishers partnering with CodeFuel to deliver superior UX, shifting the ad ecosystem towards the end user. 

About Perion Network Ltd.
Perion is a global technology company that delivers high-quality advertising solutions to brands and publishers. Perion is committed to providing outstanding execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at http://www.perion.com, and follow Perion on Twitter @perionnetwork.

About CodeFuel
CodeFuel by Perion (NASDAQ:PERI) operates in 8 major worldwide locations with over 650 employees. It is a leading monetization platform delivering intelligent data driven engagement solutions for content publishers to create new revenue channels and also allows advertisers to hit targeted audiences with incredible precision. CodeFuel keeps users focused and on-site for longer with targeted search results creating the perfect native ad experience. More information about CodeFuel can be found at http://www.codefuel.com/. Follow CodeFuel on twitter @code_fuel.

Forward Looking Statements

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