Prenatal Vitamin Supplements Market to be worth US$561.0 mn by 2024 | CAGR: 7.7% - Transparency Market Research

Albany - NY, Dec. 13, 2017 -- The rapid improvements in healthcare infrastructure in various emerging economies and growing penetration of social media have been boons for the vendors operating in the market segments pertaining to pregnancy, according to a fresh business intelligence study by Transparency Market Research (TMR). The analysts of the report have noted that across the world, pregnancy constitutes a large chunk of demand for medical facilities and hence, the demand in the global prenatal vitamin supplements market will increment at a notable CAGR of 7.7% during the forecast period of 2016 to 2024. The opportunities in this market had already reached a worth of US$291.2 mn in 2015 and are estimated to translate into a revenue of US$561.0 mn by 2024.

Thanks to social media platforms, the awareness regarding the need for prenatal vitamin supplements has spread radically in the past decade. These supplements are whole-food multi-nutrient formula that are specifically derived to serve the bodily needs of a women right from pre-conception, during the pregnancy, and post conception or lactation. These supplements provide nourishment to both the new born and the nursing mother, as deficiency of various vitamins during the period is pretty common. In addition to that, technological advancements have yielded artificial flavors, color and additives, and sweeteners that can be consumed as tablets.

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Increased disposable income among the urban population, strong promotional activities by the vendors in order to generate further awareness regarding the need of these supplements, and the advent of online selling of these products are some of the other key factors driving the global prenatal vitamin supplements market. The analysts of the report have observed that prenatal vitamin supplements are prescribed to the nursing mothers throughout the 10 weeks duration of conception as they go a long way towards reducing the chances of prenatal defects in the new born baby. Among the working women who live a stressful life, these supplements go a long way towards easing their daily life. Growing number of cases of chromosome abnormality, Down syndrome, congenital heart defect, inherited metabolic disorder, and other disorders is another factor driving the demand in the global prenatal vitamin supplement market. On the other hand, lack of knowledge in various rural parts of the emerging economies and stringent government regulations pertaining to the scope of expansion are holding the market from attaining its true potential.

Based on dosage form, the TMR report segments the global prenatal vitamin supplements market into gummy, capsule, and powder, with the capsule segment providing for the maximum demand in 2015, as they are easily disintegrated by gastric juices, have longer shelf-life in comparison to gummy and powdered supplements, and help in dividing the dosage. On the basis of distribution channel, the drug stores category constituted for 53.1% of the demand in 2015, against other segments of hospital pharmacies, online pharmacies, and supermarkets.

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Region-wise, the developed country of the U.S. makes North America as most important region, providing for 41.2% of the demand in the global prenatal vitamin supplements market in 2015. However, the vastly populated region of Asia Pacific, dominated by the emerging economies of China and India, is projected to exhibit an incrementing demand at most robust CAGR during the forecast period of the report. Changing lifestyle of urban population, improving healthcare facilities in developing cities, and growing awareness are some of the key factors driving the Asia Pacific prenatal vitamin supplements market.

Garden Of Life Inc., Abbott Nutrition, Rainbow Light Nutritional Sytems Inc., New Chapter, Inc., Country Life LLC., Church & Dwight Co., Inc., MegaFood, Metagenics, Inc., Biotics Research Corporation, Twinlab Corporation, Pharmavite LLC., and Matsun Nutrition are some of the prominent companies currently ahead of the curve in the global prenatal vitamin supplements market.

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