Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
U.S. Stock Futures Slide as Tech Rout Deepens on Amazon Capex Shock 
Australian Household Spending Dips in December as RBA Tightens Policy 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
Indian Refiners Scale Back Russian Oil Imports as U.S.-India Trade Deal Advances 
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility 
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
How did sport become so popular? The ancient history of a modern obsession 
Champions League final 2025: a battle for glory against a backdrop of money and fashion 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
Gold and Silver Prices Climb in Asian Trade as Markets Eye Key U.S. Economic Data 
Native American Groups Slam Trump’s Call to Restore Redskins Name 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
Asian Markets Surge as Japan Election, Fed Rate Cut Bets, and Tech Rally Lift Global Sentiment 
The San Antonio Spurs have tapped the services of Legends Global Partnerships to help secure a new naming rights partner for the team’s home arena, which has been known as AT&T Center since 2002 in a deal worth approximately US$2 million per year.
However, AT&T would not renew its agreement with the NBA franchise that ends after the 2021/2022 season.
It is yet unclear how much the Spurs are seeking for the sponsorship inventory.
Brandon Gayle, CEO of Spurts Sports & Entertainment (SS&E), the San Antonio Spurs owner, noted that their next arena naming rights partner would be able to reach and engage one of the most passionate and diverse fan bases in sports.
Legends Global Partnerships, the solutions arm of experiential agency Legends, offers commercial consulting services in naming rights, other venue entitlement positions, jersey sponsorships, mixed-use real estate development, premier events, and emerging entertainment platforms.
Most recently, Legends Global Partnerships represented the Las Vegas Raiders’ Allegiant Stadium, the Los Angeles Chargers’ and Rams’ SoFi Stadium, Los Angeles Football Club’s (LAFC) Banc of California Stadium, Columbus Crew’s Lower.com Field, and the YouTube Theater at Hollywood Park.
