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Brandon Reich

Brandon Reich

PhD Candidate in Marketing, University of Oregon

My research focuses on prosocial consumer movements in a variety of domains (e.g., food consumption, environmental protection) and has been published at Journal of Consumer Research, Journal of Public Policy & Marketing, and Journal of Advertising.

What a boycott that never happened can reveal about blame, consumer psychology and the free-market system

Oct 31, 2019 06:14 am UTC| Insights & Views Business

Imagine that a passenger is asked to leave an overbooked flight. When the passenger refuses, saying he is needed for important work, he is physically assaulted and dragged off the flight. Imagine that the American...

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Economy

Iran Refuses to Halt Uranium Enrichment Amid US Nuclear Demands

Iran has reaffirmed its refusal to suspend uranium enrichment or surrender its uranium stockpile, escalating tensions with the United States as diplomatic efforts continue to end the ongoing conflict and reopen the Strait...

Gold Prices Rise as Hormuz Tensions Fuel Inflation Risks

Gold prices moved higher on Thursday, recovering from their lowest level since early August as renewed tensions around the Strait of Hormuz increased concerns over energy supplies and inflation. Expectations that the...

Oil Prices Rise as Gulf Hurricane and Middle East Supply Risks Mount

Oil prices climbed on Thursday as traders assessed potential supply disruptions from a strengthening storm along the U.S. Gulf Coast and persistent geopolitical tensions in the Middle East. Brent crude futures for December...

US-Led Coalition Targets Global Factory Overcapacity

Trade ministers from 12 G20 nations, the European Union and Poland have backed a US-led initiative aimed at tackling structural excess factory capacity and trade-distorting policies that contribute to global...

Mike Rogers Calls for End to US-Canada Tariff War

Michigan Republican Senate candidate Mike Rogers is calling for an immediate end to the US-Canada tariff dispute, distancing himself from President Donald Trump on another major policy issue ahead of next months election....

Politics

US Suspends Microsoft, Adobe From Green Card Program

The U.S. government has suspended Microsoft, Adobe, and several major IT companies from a federal employment-based green card program as the Trump administration intensifies scrutiny of foreign worker hiring practices....

EU Rejects Italy, Greece Calls for Fiscal Rule Flexibility

The European Commission has rejected requests from Italy and Greece to ease EU fiscal rules as rising energy prices fuel inflation and increase pressure on government budgets. Brussels warned that repeatedly adjusting...

US Pressures Allies to Distance From Anti-Disinformation Conference

The US State Department urged Canada and European allies to distance themselves from an anti-disinformation conference after organizers included a panel examining whether the United States poses an information manipulation...

Hegseth Praises USS Abraham Lincoln Crew After Record Iran War Deployment

US Defense Secretary Pete Hegseth praised sailors aboard the USS Abraham Lincoln on Wednesday as the aircraft carrier completed an extended wartime deployment marked by intense combat operations and concerns over crew...

Tsai Warns of China’s Sustained Pressure on Taiwan

Former Taiwan President Tsai Ing-wen warned a U.S. audience on Wednesday that China is maintaining sustained pressure on Taiwan through military, cyber and economic activities designed to reshape the islands security...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Apple Names Steve Smith M&A Chief in Leadership Shakeup

Apple Inc. is making significant changes to its executive leadership, appointing Steve Smith as its new head of mergers and acquisitions (MA) as the technology giant continues restructuring its management team under newly...

Anthropic Launches Claude Dashboards and Motion AI Tools

Anthropic has introduced two new artificial intelligence tools, Claude Dashboards and Claude Motion, expanding its workplace productivity offerings as competition intensifies among AI companies seeking to attract business...

Jameson Lopp Downplays AI Threat to Bitcoin Cryptography

Bitcoin developer and Casa co-founder Jameson Lopp has challenged growing concerns that artificial intelligence (AI) could soon break cryptocurrency encryption, arguing that the industry is focusing on hypothetical...

Tencent Shares Fall as $5 Billion AI Bond Sale Weighed

Tencent Holdings (HK:0700) shares declined on Thursday following reports that the Chinese technology giant is exploring a potential offshore bond offering worth up to $5 billion to support its growing artificial...

Elon Musk Accuses Indian Telecom Giants of Blocking Starlink Launch

Elon Musk has accused powerful telecommunications companies in India of obstructing SpaceXs Starlink satellite internet launch, raising concerns about competition and regulatory barriers in one of the worlds largest...
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