Associate Professor in Marketing, Cambridge Judge Business School
Her research interests are in the areas of Artificial empathy, Digital marketing, Visual content/product design and optimization, Marketing innovation in data-rich environments, and Unstructured data analytics in business. Her research has been published in leading journals in marketing, such as Marketing Science and Journal of Marketing Research. Shasha is serving as an ad-hoc reviewer for Marketing Science, Journal of Marketing, Journal of Marketing Research, Customer Needs and Solutions, and California Management Review.
Nov 05, 2023 20:35 pm UTC| Insights & Views Science
The Covid-19 pandemic has changed the way we think about health and revealed significant flaws within our health care systems. It has also raised questions about the role of technology, as well as ethical concerns about...
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