Under Armour, Celanese Collaborate on NEOLAST Fiber for Sustainable Performance Fabrics
Jan 23, 2024 09:42 am UTC| Business Sports Technology
Under Armour and Celanese have joined forces to develop NEOLAST, a revolutionary fiber for performance stretch fabrics. This initiative aims to provide the apparel industry with a high-performing and sustainable...
Ruffles Launches 'Ridgeline Unlocks' for NBA All-Star Weekend Experience
Jan 23, 2024 09:17 am UTC| Business Sports
As the Official Chip of the NBA and WNBA, Ruffles unveils an exciting opportunity for NBA All-Star Weekend centered around Ridgeline Unlocks. This weekend-long event features a national search for the first-ever fans to...
Uber Becomes Naming Rights Partner for Berlin Arena, Replacing Mercedes-Benz
Jan 23, 2024 09:11 am UTC| Business Sports
Ride-sharing giant Uber has been announced as the new naming rights partner for the Berlin Arena, succeeding German car manufacturer Mercedes-Benz. The long-term agreement between Uber and sports and entertainment company...
PUMA Named Top Global Employer in 4 Regions, 24 Countries
Jan 19, 2024 09:41 am UTC| Business Sports
The renowned sports company PUMA has recently been recognized as a Top Employer globally. This prestigious award highlights PUMAs dedication to providing an appealing workplace for its employees. PUMAs press release...
Converse, Swarovski Collaborate on Chuck 70 De Luxe Squared With Dazzling Crystals
Jan 19, 2024 07:34 am UTC| Business Sports
Converse has embarked on a journey of exploration, offering innovative forms of expression for those who dare to be bold. As part of their latest venture, Converse is excited to present the new Chuck 70 De Luxe Squared,...
PUMA and Manchester City Unveil Year of the Wood Dragon Collection
Jan 19, 2024 06:49 am UTC| Business Sports
Global sports brand PUMA and Manchester City have joined forces to introduce a limited-edition capsule collection to celebrate the Year of the Wood Dragon. This extraordinary release combines 20 years of the Etihad...
FIBA and TCL Extend Global Partnership for Four More Years
Jan 19, 2024 06:43 am UTC| Business Sports
FIBA and global leading tech brand TCL have confirmed their continued collaboration as Global Partners for another four years, building upon their highly successful relationship. Since their partnership began in 2018, TCL...
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