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The first few days of the new year are some of the most lucrative times for gyms due to all the people who make fitness their New Year’s resolution. At this year’s Consumer Electronics Show, the company called Peloton unveiled a treadmill that costs a whopping $4,000, which could change this dynamic forever. While that might sound like way too extravagant for what essentially amounts to an introvert jogger’s pavement, those who have tried it have expressed a lot of interest in the product.
According to those who had the chance to try out what the company is calling the Peloton Tread, including those at Gizmodo, the machine feels quite compelling. The publication placed emphasis on the word “feel,” however, because that’s what Peloton is banking on.
Like any good company that charges an exorbitant amount for the things they sell, Peloton is marketing its treadmill as more than just a product. It’s being presented as an “experience.”
In fitness, this is very important, because one of the biggest contributors to people quitting exercise is emotion. Time, money, and effort can be found, but when there’s no motivation, results can be difficult to achieve.
A lot of the good feelings that the people who tried out the Tread had was also influenced by the tight marketing efforts of the company during the event. With its wood-paneled booth, its fit and beautiful representatives, and the modern design of the treadmill itself, testers can almost imagine themselves losing a lot of pounds on the machine.
As Business Insider also points out, Peloton already has a cult following. With just one try, the Tread quickly catches a person’s interest, much like how its first product called the Peloton Bike has already garnered attention from obsessed fans.
The treadmill is basically presented as an all-in-one system, which allows users to hit several fitness goals other than simply running. It encourages users to focus on high-intensity interval training and it even has live workouts on its screen. As Peloton CEO John Foley told the publication, the aim is to become the fitness company of the future.
