5 Innovative Ways to Present Information to Clients

Presenting information to your customers can be daunting. You want them to understand what your business provides, but you don’t want to overload them. The theory behind the notorious “elevator pitch” is that you should be able to deliver your business idea to someone in the time it takes to ride an elevator: thirty seconds to two minutes.

These days, marketing infiltrates our lives from all angles, from emails to social media notifications, to the adverts we see on TV. It often feels like we’re always being sold something, so we switch off. This collective decrease in attention span makes it harder for businesses to engage clients, so they have to think of new ways to make their brand stand out from the rest.

It’s important to present information visually if you're looking to capture a customer's attention. Here are five innovative ways to feed information to your clients and keep them interested in your brand.

Send Out an Infographic

An infographic is an increasingly popular form of digital content marketing, and it’s something every business should utilise. Infographics are poster-like images that contain lots of information in one place. This information is condensed so that it is easy to understand. It is also made to look visually appealing, incorporating a number of graphic design elements. Infographics are 30% more likely to be viewed than text articles, so it’s clear just how valuable they can be.

Create a Business Card With a Difference

Business cards don’t need to be ordinary. You could use them as a way to capture your customer's attention by subverting the norm and giving them something they didn’t expect. Read this article for inspiration on business cards with a twist.

Make a Video

With the unstoppable rise of YouTube, more and more brands are creating video channels as a way of connecting with their target audience. This is easy to do, and it's completely free. You could create a video of yourself talking about your brand and what you offer, or you could make a series of ‘how to’ videos that are related to your field.

Either way, making a video is an effective way to capture people’s curiosity and make your brand known. You can easily link YouTube videos to your business website, Facebook, and Twitter.

Use Branded Presentation Folders

Nothing makes your business documents look more professional than a branded presentation folder, and it’s one of the most cost-effective marketing tools at your disposal. Websites like folderprinting.co.uk offer a reasonable price for good quality folders, which can be entirely customised to suit your brand or business.

Create an Online Presentation

Gone are the days of PowerPoint slides. Digital presentations are fast becoming one of the most popular ways for businesses to share information. Prezi is a fantastic platform, which allows users to create dynamic, visually impressive presentations with animations and motion effects.

There are so many other brands out there seeking creative and innovative ways to engage new customers, so it's more important than ever to stay on top of current trends and make sure you’re ticking all the boxes. When it comes to marketing your brand, use all of the tools at your disposal and don’t be afraid to think outside the box.