Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million

Once Upon a Farm, the children’s organic food company co-founded by actress Jennifer Garner, has successfully raised nearly $198 million through its U.S. initial public offering, signaling renewed momentum in the IPO market. The Berkeley, California–based company priced approximately 11 million shares at $18 each, landing at the midpoint of its expected price range of $17 to $19 per share. Following the offering, Once Upon a Farm achieved a valuation of about $724.2 million based on shares outstanding disclosed in its prospectus.

The IPO comes at a time when investor interest in new listings is rebounding after a prolonged slowdown. Market analysts point to pent-up demand and a strong pipeline of high-profile companies preparing to go public in 2026, suggesting that the IPO market could be poised for a breakout year. Signs of recovery began appearing in the second half of 2025, and offerings like Once Upon a Farm are reinforcing that optimism.

Founded in 2015 by Cassandra Curtis and Ari Raz, Once Upon a Farm initially focused on fresh, organic nutrition for children. In 2017, the company gained additional momentum when Jennifer Garner and John Foraker, former CEO of Annie’s, joined as co-founders. Since then, the brand has expanded its product portfolio to include cold-pressed fruit and vegetable pouches, frozen meals, and oat-based snack bars designed for children of all ages.

The company’s growth aligns with broader consumer trends favoring organic food, clean labels, and health-focused diets. Industry experts note that parents are increasingly prioritizing nutrition, ingredient transparency, and sustainability, creating favorable conditions for brands like Once Upon a Farm that emphasize quality and freshness.

However, the company has also highlighted potential risks. In its IPO prospectus, Once Upon a Farm warned that trade barriers in Mexico and South America—key sourcing regions for its fruit and vegetable ingredients—could disrupt supply chains, increase costs, and impact profitability. Analysts caution that ongoing trade tensions may continue to weigh on consumer-facing companies with cross-border exposure, even as IPO activity improves.

Goldman Sachs and J.P. Morgan served as joint lead book-running managers for the offering. Once Upon a Farm is now trading on the New York Stock Exchange under the ticker symbol “OFRM,” marking a major milestone in the company’s growth journey.