5 Tips for a Successful E-commerce Store Makeover

As the world of e-commerce has evolved, so have the platforms, website designs and features that users have come to expect from your e-commerce website. Now might be a good time to consider a makeover of your e-commerce site, but what should you focus on, and what areas should get the most attention when you do your e-commerce store makeover?

Promotions Add Value for Your Customers

Your site has just been newly made over and you’ll want people to see and experience it. This means driving people to your site to experience it and creating an incentive for them to do so. Create some promotions on pricing and competitions where you give away some products or services. For better interaction with your site, task your customers with finding the answer to a question from your site or have them interact with a small game on your site. This means that while they’re entering your giveaway, they’re already getting to know your new site design and learning to use it, probably without even realizing it.

Get Social and Integrate It

We live on an internet that is connected in a huge number of ways, so don’t let your e-commerce store stand alone on it. Use social media as an extension of your online store. Sign up for the big social media platforms like Instagram and Twitter and integrate them into your e-commerce experience. Share your promoted products and create a personality for your brand on these platforms and give your customers a reason to follow you and interact with you. You’ll be reaching them through social media, and it will link them back to your e-commerce store and ultimately increase your sell through.

Create a Sense of Community for Your Users

Leading from your social media presence and making your customer experience even more complete, and encouraging them to spend time on your website, means creating a sense of community. Your customers will want to feel part of something, and creating an e-commerce store that enables their opinion and the ability to share their experiences will create this. Offer the ability to post reviews or engage with other customers on your e-commerce store. Posting video and content that your users can share makes them feel part of your business too – and interacting with them through all of this is the key to making them feel that way.

Make Your E-commerce Store Upsell Enabled

Don’t just sell the product that your customer lands on. The product page should contain all the information the customer should need about the product, clear photos, and the pricing of the item or service. But don’t stop there. Create a site-wide effort to upsell your customer. Are they buying a new notebook computer? There’s a great sales opportunity waiting for you - offer them notebook bags right there, on the product page. Cross-selling and upselling is an effective way of increasing your customer spend.

Review and Update Your Policies

While you’re giving your e-commerce store a makeover, take some time to update your policies and ensure they are comprehensive and cover everything they should cover. Your website should include policies that comprehensively outline your company policy on things like privacy and cookies, your delivery, return and refund policy, terms, and conditions, and other such important information. You don’t need to write your own policies from scratch or pay a lawyer to write them for you though. You can use a service like TermsFeed that can generate them for you. You can read a detailed TermFeed review for more.

Take Advantage of the Power of Video

It’s true that the way we consume content has evolved and changed a lot over time. We no longer want to read blocks of text and instead want our information to be delivered to us by video. Embrace services like YouTube and create video content for your e-commerce store. Add video information to product pages or a general introduction to your company, your services or your products.

Relaunching your newly redone e-commerce store should be done with a splash, driving visitors and customers to see the new design and features you’ve made available to them. Use modern and clever marketing techniques that embrace social media and the power of the connected internet ecosystem to make a success of your e-commerce store makeover.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.