7 Tips for Utilizing YouTube for Business

A lot of people aren't properly leveraging YouTube to promote their business. While many are afraid, you shouldn't be. The truth is, the majority of popular videos aren't professionally done. You don't need to be a high-end video content creator to achieve success on YouTube. Likewise, you don't need to invest thousands in professional and high-end video or sound equipment.

Here are some of the top tips that you should be using to promote your business on YouTube:

1. Look To See What Works

One of the things you should be doing is copying what works. Don't try to reinvent the wheel over and over. There's no need for it. The majority of videos that do well are entertaining in some way. Simply sit down and watch several videos on your niche. Figure out what others are doing and what people enjoy. This will give you a lot of information on what you should be doing in your videos.

2. Use Keywords

When you are creating your videos, you want to use the right keywords. One of the best ways to get people to find your videos is by using the right keywords in your description and within the title. You can even use tags for keyword optimization. Using the Google Keyword Tool is a great way to identify some keywords on your niche that you might have glossed over.

An example could be "Plant Herbs"

Title: How To Properly Plant Herbs

Description: (Insert your website). Are you interested in learning how to plant herbs?

Watch this step-by-step tutorial right now!

Tags: herbs, plant herbs, planting herbs, grow your herbs

3. Steal Keywords

Another thing you should be doing is stealing what is working for your competition. Always look for the most popular videos for the niche you're targeting. From there, you should cultivate a list of keywords that are getting the video to rank high. This way, you can steal them and use them for your own video's description.

Pick The Right Thumbnail For Your Video

- Go to your account > My Videos > Edit.

- Choose an interesting thumbnail and one that people would click on.

4. Customize Your Channel

Before going ahead and uploading any video, you'll want to customize your channel's profile. This way, you can enhance its aesthetics and make it look better. Within it, you'll want to include a link to your website.

- Add your website's URL to your videos' description

- Add the "HTTPS://" version of your URL to ensure they can click on it

5. Use Calls To Action

When you are looking to leverage YouTube to generate more traffic to your website, you want to ensure that you are using Calls To Action. These are very important because people generally need to be told what they need to do. Without asking them to do it, you're unlikely to get them to do what you want. There are plenty of different Calls To Action that could be effective for you.

- Please Subscribe

- Follow Me On Twitter

- Rate This Video

- Visit My Website

- Tell Me What You Think Below

- Share This Video With Your Friends

- Check Out The Rest Of My Videos

You generally want to avoid asking someone to buy anything after a video. Typically, your viewership won't be ready for this unless you've cultivated them for a long time. Gaining trust with your audience is key. You can opt to buy YouTube likes to give your channel a boost. Ensure you have a marketing funnel planned out and ready to execute for the best results.

Example:

Watch my YouTube video > Visit My Blog To Find More Excellent Content > Sign Up For This Email List To Get Exclusive Content > Sell an Affordable Item > Sell a Higher Priced Item From Previous Buyers

6. Video Responses

When you are looking for content, you could use video responses as a way to drive traffic. However, do it in the right conditions and don't spam.

7. Create Organized Playlists

When you are setting up your YouTube channel, you want to create and organize playlists. This way, you can get more people to watch your videos and go through them without getting lost in the content they might not be interested in. This will help your digital marketing efforts on YouTube substantially

Here Is How To Create a Playlist:

- Add video to a brand new playlist

- Add any video that is related to the playlist topic/niche

- Choose an optimized name for your playlist (use keywords)

Keep in mind, YouTube is a social network at its core. It's more than a video-sharing site. Because of this, you should use it like one.

This article does not necessarily relect the opinoins of the editors or the management of EconoTimes