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Absolut is launching a new ready-to-drink cocktails range featuring coffee, passionfruit, and strawberry.
The Absolut Espresso Martini is a coffee cocktail made with vodka and blended with real coffee and vanilla, while Absolut Strawberry Spritz is made using natural flavors of sweet strawberry and elderflower mixed with vodka.
Meanwhile, Absolut Passionfruit Martini combines vodka with natural flavors of passion fruit and sweet vanilla.
According to Chris Shead, off-trade channel director at Pernod Ricard UK, as the pre-mix can category experiences rapid growth, they want to be a leader within the premium RTD cocktail category, as we are in the premium spirits category.
Launching in a 250ml pre-mix can format, the new range will feature a stylish design of a silhouette of the brand’s iconic 18th-century medicine bottle.
Each SKU in the Absolut Cocktails range has an ABV of 5% and an RRP of £2.50. The range will be available in UK supermarkets including Tesco, Asda, and Waitrose from May.
