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How did sport become so popular? The ancient history of a modern obsession 
In a thrilling blend of sports, fashion, and esports, Gamers8 has announced an exciting collaboration with adidas for the upcoming 'Gamers8: The Land of Heroes.' This summer season, teams participating in Saudi Arabia's biggest gaming and esports event will showcase co-branded, custom merchandise, presenting a unique convergence of gaming and fashion. adidas will also offer personalized designs through its Makerlab initiative, further enhancing the dynamic experience.
In addition to the merchandise customization, adidas will set up an on-site activation booth, offering personalized designs through their Makerlab initiative. Established in 2016, this initiative serves as a platform to inspire and connect creators within the adidas community.
Scheduled from July 6 to August 31 and organized by the Saudi Esports Federation, Gamers8: The Land of Heroes will present 15 elite esports tournaments across 12 top titles. The event will also feature electrifying live music performances and a wide range of engaging activities for attendees.
Building on its existing partnerships with PepsiCo and Razer, Gamers8 is determined to create an unforgettable experience for all participants. This collaboration with adidas underscores their dedication to esports players, as the brand will provide co-branded merchandise for teams competing in the summer season. adidas' participation in the event signifies its commitment to pushing the boundaries of sports and entertainment, embracing the ever-growing global gaming community.
Furthermore, the festival will boast an unprecedented prize pool of $45 million, triple last year's. To conclude the festivities, the Next World Forum, a prestigious gathering of industry leaders and experts, will be held at the Four Seasons Hotel Riyadh in Kingdom Center on August 30 and 31.
This partnership between Gamers8 and adidas paves the way for an exciting venture, blending innovative designs with the passion of the gaming community. It truly exemplifies adidas' ability to adapt and embrace new avenues of sports and entertainment. Prepare for an epic display of skill, creativity, and style at Gamers8: The Land of Heroes.
Photo: CHUTTERSNAP/Unsplash
