Why have so few atrocities ever been recognised as genocide? 
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Daikin Industries Stock Surges 14% After Elliott Investment Management Discloses Major Stake 
What makes a good football coach? The reality behind the myths 
Google promotes ‘teacher approved’ apps for kids. Here’s what parents should know 
Uranium Bull Market Gains Momentum Amid Supply Deficits and Geopolitical Tensions 
Oil Prices Dip as Middle East Peace Hopes Grow Amid Iran-U.S. Talks 
Morgan Stanley Warns Against Overestimating EV Demand Boost from Rising Oil Prices 
Goldman Sachs FICC Revenue Falls 10% Amid Iran War Market Volatility 
Pentagon Taps Auto Giants to Supercharge U.S. Weapons Production 
How Technology Is Reshaping Modern Business: From Operations to Customer Experience 
Federal Judge Dismisses DOJ Lawsuit Attempting to Block Hawaii's Climate Case Against Oil Giants 
CATL Stock Hits Record High After Q1 2025 Earnings Surge 
KKR's $820M Investment Fuels Samsung SDS AI Expansion, Sending Group Shares Soaring 
Want to cut your energy bills? Here’s how five experts are doing it 
How did sport become so popular? The ancient history of a modern obsession 
In a thrilling blend of sports, fashion, and esports, Gamers8 has announced an exciting collaboration with adidas for the upcoming 'Gamers8: The Land of Heroes.' This summer season, teams participating in Saudi Arabia's biggest gaming and esports event will showcase co-branded, custom merchandise, presenting a unique convergence of gaming and fashion. adidas will also offer personalized designs through its Makerlab initiative, further enhancing the dynamic experience.
In addition to the merchandise customization, adidas will set up an on-site activation booth, offering personalized designs through their Makerlab initiative. Established in 2016, this initiative serves as a platform to inspire and connect creators within the adidas community.
Scheduled from July 6 to August 31 and organized by the Saudi Esports Federation, Gamers8: The Land of Heroes will present 15 elite esports tournaments across 12 top titles. The event will also feature electrifying live music performances and a wide range of engaging activities for attendees.
Building on its existing partnerships with PepsiCo and Razer, Gamers8 is determined to create an unforgettable experience for all participants. This collaboration with adidas underscores their dedication to esports players, as the brand will provide co-branded merchandise for teams competing in the summer season. adidas' participation in the event signifies its commitment to pushing the boundaries of sports and entertainment, embracing the ever-growing global gaming community.
Furthermore, the festival will boast an unprecedented prize pool of $45 million, triple last year's. To conclude the festivities, the Next World Forum, a prestigious gathering of industry leaders and experts, will be held at the Four Seasons Hotel Riyadh in Kingdom Center on August 30 and 31.
This partnership between Gamers8 and adidas paves the way for an exciting venture, blending innovative designs with the passion of the gaming community. It truly exemplifies adidas' ability to adapt and embrace new avenues of sports and entertainment. Prepare for an epic display of skill, creativity, and style at Gamers8: The Land of Heroes.
Photo: CHUTTERSNAP/Unsplash
