Asian Currencies Edge Higher as Markets Look to Fed Rate Cut; Rupee Steadies Near Record Lows 
Gold Prices Steady as Markets Await Key U.S. Data and Expected Fed Rate Cut 
RBI Cuts Repo Rate to 5.25% as Inflation Cools and Growth Outlook Strengthens 
The Beauty Beneath the Expressway: A Journey from Self to Service 
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Magnum Audit Flags Governance Issues at Ben & Jerry’s Foundation Ahead of Spin-Off 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
Asian Currencies Steady as Markets Await Fed Rate Decision; Indian Rupee Hits New Record Low 
AI is driving down the price of knowledge – universities have to rethink what they offer 
Asia’s IPO Market Set for Strong Growth as China and India Drive Investor Diversification 
European Oil & Gas Stocks Face 2026 With Cautious Outlook Amid Valuation Pressure 
The American mass exodus to Canada amid Trump 2.0 has yet to materialize 
BOJ Faces Pressure for Clarity, but Neutral Rate Estimates Likely to Stay Vague 
Adidas' first Yeezy release after parting ways with Ye, formerly Kanye West, generated $437 million, far exceeding projected profits. The company plans to responsibly sell the remaining inventory and donate a portion of proceeds to anti-hate organizations amidst endorsements from Jewish civic leaders.
The initial batch, which sold out, propelled the company to an operating profit of 176 million euros in the second quarter, surpassing its original expectations; a second sale has already begun.
After severing ties with the rapper due to his offensive comments, Adidas CEO Bjørn Gulden emphasized carefully selling the remaining Yeezy inventory.
This approach is more favorable than disposal, enabling significant donations to organizations such as the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft's Foundation to Combat Antisemitism. Adidas has already contributed 10 million euros and plans to donate an additional 100 million euros, with the potential for further donations based on future sales performance, according to Chief Financial Officer Harm Ohlmeyer.
While Jewish civic leaders contacted by The Associated Press expressed their support for Adidas' plan to contribute to anti-hate organizations, they said they were unlikely to purchase Yeezys. Nonetheless, they appreciated the company's efforts to make the best of a challenging situation.
The Adidas CEO noted that the Yeezy sales positively impact cash flow and enhance overall financial stability. The first sale successfully disposed of approximately 20% to 25% of the Yeezy sneakers previously held in warehouses, contributing 150 million euros to Adidas' operating earnings during the April-to-June quarter.
Ohlmeyer cautioned that the Yeezy contribution was lower than anticipated due to excluding certain costs from that figure. Furthermore, Adidas warned that while the first sale featured high-priced shoes that sold out completely, it remains uncertain whether subsequent releases will attain similar demand and price levels.
The rupture in the partnership with Ye placed Adidas in a challenging position due to the widespread popularity surrounding Yeezys. However, the company takes deliberate steps to handle the situation responsibly and supports anti-hate causes.
Photo: Daniel Chen/Unsplash
