Lawmakers in South Korea, led by Rep. Choi Seung-jae of the People Power Party, are stepping in to investigate potential violations of Fair Trade and Franchise Business Transaction laws by Adidas Korea. The intervention follows a backlash from numerous franchisees over Adidas Korea's unilateral termination of franchise contracts, a move seen as a part of its restructuring focus on online and company-owned stores.
The Adidas Franchisee Association has appealed to the members of the National Policy Committee, including Rep. Choi's office, highlighting the unfairness of the contract termination process. This pressing issue is expected to be thoroughly discussed and examined during the fall session of the National Assembly audit.
In January, Adidas Korea underwent a business restructuring, focusing on online platforms and company-owned stores. Among the approximately 100 franchisees, only 19 were chosen to continue, while the rest faced store closures or consolidation. The remaining franchisees received a formal notice indicating that product supply would only be guaranteed until 2024.
Franchisees in Korea have formally requested the newly-appointed Adidas CEO, Bjorn Gulden, to reconsider the restructuring plan initiated by his predecessor, Kasper Rorsted. Kim Jung-joong, the leader of a group of Adidas franchisees in Korea, expressed hope that the new chief executive, who previously worked at Puma, would rescind the contract terminations affecting around 80 Korean franchisees out of the approximate 100 by 2025.
In response to the unilateral contract termination, 76 franchisees nationwide have collectively formed an association to address this issue. The association filed for dispute mediation with the Gyeonggi Province Fair Trade Support Center earlier this year.
Beyond the franchise contract termination matter, Rep. Choi's office is also investigating whether Adidas Korea fulfilled its disclosure obligations when it converted to a limited liability company in 2017. As per the revised External Audit Act, enacted in 2019, companies with paid-in capital exceeding 50 billion won (US$39 million) must disclose their audit reports. However, limited liability companies are exempt from such disclosure obligations.
Photo: Om Kamath/Unsplash


MATCH Act: How New U.S. Chip Legislation Could Freeze China's Semiconductor Ambitions
Rio Tinto's California Boron Assets Attract Over a Dozen Bidders, Valued at Up to $2 Billion
DOJ Launches Antitrust Investigation Into the NFL Over Broadcast Restrictions
Federal Judge Blocks Pentagon's Blacklisting of AI Company Anthropic
Annie Altman Amends Sexual Abuse Lawsuit Against OpenAI CEO Sam Altman
Bank of America's $72.5M Epstein Settlement: What You Need to Know
U.S. Appeals Court Strikes Down FTC Order Against TurboTax "Free" Advertising
Abbott Laboratories Ordered to Pay $53 Million in Premature Infant Formula Lawsuit
Epstein Files: Key Figures Named in DOJ Document Release
Unilever and Magnum Face Defamation Lawsuit Over Ben & Jerry's Board Chair Dismissal
TSMC Posts Strong Q1 2025 Revenue, Riding AI Chip Demand Wave
BHP's Incoming CEO Visits China Amid Pricing Dispute with CMRG
SanDisk Joins Nasdaq-100, Replacing Atlassian on April 20
China's Inflation Data Misses Forecasts as Consumer Prices Slow in March
Chalco Stock Surges as Q1 2025 Profit Forecast Jumps Up to 58%
Federal Reserve Probes Big Banks Over Private Credit Exposure Amid Growing Systemic Risk Concerns
Maduro Faces Rare Narcoterrorism Charges in U.S. Court 



