Alice Branton of the Trivedi Effect Featured at NASDAQ

Las Vegas, Nevada, Jan. 29, 2018 --

Alice Branton, International Best-selling author of ‘Vitamin D is the Key’, was invited to discuss breakthroughs in health and wellness, especially immunity and its importance in countering antimicrobial resistant superbugs and how Vitamin D plays an important role for increased immunity.

International Best-selling author Alice Branton, CEO of Trivedi Effect, has a new book “Vitamin D is the Key” that was named No. 1 Best-Seller on Amazon and Hot New Release.

This is what we call a super bug. This is an antibiotic resistant bacteria, and they are, it is a world epidemic that's coming.

The World Health Organization tells us that by 2020, we will not have a solution to these bugs that are happening everywhere.

What is there for us to do? Well what we're, what the companies are doing, the pharmaceutical companies, they are just re-engineering what we already have. The classes of antibiotics that we already have but we know those can not fight these highly adaptable bacteria.

The stronger we make the antibiotics the more toxic they are, the more poisonous, the more difficult they are to get out of our systems.

So what can we do? The real solution to this is to develop a heightened immunity, a powerful immunity. A defense mechanism so strong that we can with stand whatever comes to us.

We can not do that if humans are suffering with vitamin D deficiency. Although we know about it and we have populations that spend most of their time in the sun and we take all kinds of supplements, it's not working.

We've lost that efficiency, to harness that energy and convert it into the vitamin D3 that we need to stave off the diseases and to fight the bugs and the viruses that come to us.

The supplements, they're just not bioavailable. It seems like what are we going to do? How will we fight this? That's why I'm so thrilled to be here at Nasdaq today to talk about our company, The Trivedi Effect.

We are the pioneers in the world for innovative non-invasive proprietary products and therapies that do just that. They boost immunity and the results are incredible.

We work with the best research institutes in the world. We have been published more than 300 times, the research is in multiple countries in the world, over 130, demonstrating this ability to truly boost the immunity.

We have over 500%, that's incredible, what we're able to do in boosting a human's immunity. It is our passion, and our mission to be able to bring optimal health and wellness in ways that people can truly use.

This is Nasdaq. This is where innovative and pioneering companies come to talk about what they're doing and to talk about their products and services. This is where dreams come true.

What we know is that without optimal health and wellness, you can't enjoy the dreams that you create. So, Trivedi Effect our company, is so proud to talk about what we're going to be able to do and what you'll be seeing very soon.

Alice Branton was a featured speaker to share her scientific research on Vitamin D at the Business Expert Forum at Harvard Faculty Club, an annual conference of global thought leaders including CEOs, leaders in health, medicine and business as well as best-selling authors with a variety of distinguished backgrounds.

With all the medical advancements over the last hundred years, vitamin D deficiency is still a global pandemic. Vitamin D deficiency is a major public health problem worldwide irrespective of age, location, ethnicity, and gender. Even in those residing in countries with low latitude, where it was generally assumed that UV radiation was adequate enough to prevent this deficiency, and in industrialized countries, where vitamin D fortification has been implemented now for years. Over 75% population in the USA is deficient.

Vitamin D deficiency causes rickets in children and will precipitate and exacerbate osteopenia, osteoporosis, and fractures in adults. Vitamin D3 deficiency can result in obesity, diabetes, hypertension, depression, fibromyalgia, chronic fatigue syndrome and neuro-degenerative diseases including Alzheimer’s disease. Vitamin D deficiency may even contribute to the development of cancers, especially breast, prostate, and colon cancers.

Vitamin D, known as the sunshine vitamin, is produced endogenously by the human body in response to skin being exposed to sunlight. Very few foods contain naturally occurring vitamin D, and foods that are fortified with vitamin D are often inadequate to satisfy our vitamin D requirement.

Vitamin D obtained from sun exposure, food, and supplements is biologically inert and must undergo two hydroxylations in the body for activation. The first occurs in the liver and converts vitamin D to 25-hydroxyvitamin D [25(OH)D], also known as calcidiol. The second occurs primarily in the kidney and forms the physiologically active 1,25-dihydroxyvitamin D [1,25(OH)2D], also known as calcitriol.

People are losing the ability to harness the sun energy and synthesize Vitamin D in its active form in their bodies. Fortified foods and supplementation, while sound alternatives in theory, have little to no impact in practice due to poor bioavailability of the products and consumers.

The only and real solution is to either find a way to boost humans’ ability to synthesize adequate amounts of vitamin D from sun energy or to bring to market food and supplement products that have high bioavailability to provide required levels of vitamin D in humans.

Alice Branton, CEO of Trivedi Global, Inc., is on a mission to champion the breakthrough of highly bioavailable food and supplement products to combat the vitamin D deficiency.

Alice Branton and Mahendra Trivedi, the founder of the Trivedi Effect, have the unique ability to harness and transmit Life Force and infuse it into living organisms and non-living materials to greatly enhance, potentize and alter their characteristics and behaviors through transformation at the atomic, molecular and cellular levels.

The Trivedi Effect has been tested and validated in over 4,000 scientific experiments with world renowned scientists and research institutes using the most sophisticated technologies available globally and has resulted in over 300 publications in major international peer-reviewed scientific journals with over 3100 citations. Research on the Trivedi Effect has been adopted in over 3000 universities internationally including the ivy league as well as the National Institutes of Health (NIH).

In preclinical trials the Trivedi Effect has seen subjects increase their vitamin D3 synthesis by over 120%, much higher than the daily requirement.

Alice herself, is a true living example of the power this breakthrough of the Trivedi Effect as the only real factor impacting quality of life, healthy aging and longevity. In May 2017 at forty-six years of age, a comprehensive full-body digital x-ray analysis revealed that Alice has no signs of degeneration and remarkably has a functioning growing cartilage as well as significant bone mineralization that is indicative of a healthy woman, twenty years of age.

Alice is committed to the advancement of the Trivedi Effect via thought leadership, public speaking and continued research and product development. To keep up the latest advances and get free early access to Alice Branton’s upcoming international best-selling eBook covering Vitamin D myths, reality and breakthroughs, visit www.AliceBranton.com

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4e2ac0c6-dc05-4b6d-bdff-de819d409279

Alice Branton
Trivedi Global, Inc.
702-907-8864
[email protected]