Denmark Central Bank Intervenes to Support Krone Peg Against Euro 
Goldman Sachs Says China Competition Weighs More on EU Growth Than Trade Deficit 
Gold Price Today: Bullion Heads for First Weekly Gain as Weak U.S. Jobs Data Eases Rate Hike Fears 
US Jobs Report Preview: June Payroll Growth Seen Slowing as Fed Rate Decision Looms 
U.S. Dollar Drops as Weak Jobs Data Boosts Fed Pause Bets, Yen Jumps on Intervention Talk 
Super Micro Employees Detained in Taiwan AI Server Export Investigation 
South Korea Warns Won Is Undervalued, Boosts FX Coordination With Japan 
US Stock Futures Hold Steady Ahead of June Jobs Report as Fed Rate Outlook Remains in Focus 
Meta Stock Jumps as AI Cloud Expansion Challenges AWS, Microsoft, and Google 
Oil Prices Steady as U.S.-Iran Talks Ease Supply Fears Ahead of Holiday Weekend 
Moody’s Says Peru’s President-Elect Keiko Fujimori Could Boost Investor Confidence 
Kioxia Bets on AI Memory Boom With Next-Gen NAND Production in Japan 
Asian Stocks Rebound as Tech Shares Rally on Fed Rate Cut Hopes and Easing Iran Tensions 
Mary Daly Says AI Uncertainty Clouds Fed Rate Outlook Despite Restrictive Policy 
SK Holdings, KKR Launch $1.3B Renewable Energy Venture in South Korea 
BHP Workers Approve New Labour Agreement at WA Iron Ore Operations 
Meta CEO Zuckerberg Says AI Agent Development Has Slowed Despite Massive AI Investment 
Amazon Prime Video will start offering movie rental services in India, and this was announced on Thursday, April 28. The American subscription video-on-demand over-the-top streaming and rental service firm made a promise to release over 40 original movie and TV series titles over the next two years.
As per Reuters, the populous country with almost 1.4 billion residents will be a valuable market for Amazon Prime Video. With India’s massive population, the company will be setting out to compete with its rivals, such as Netflix and Disney Plus Hotstar.
Amazon Prime Video’s move to launch its movie rental in India comes five years after Amazon brought its streaming service to India. The company will be doubling its investment in its video streaming business here over the next five years to attract more subscribers and make its services better.
Then again, Amazon did not mention the exact figure of how much it will be investing. The company is set to bring 41 original series to the country, and these will be featured in three Indian languages. It was added that some of the films will be produced by Zoya Akhtar and Karan Johar, two of the top Bollywood directors.
"We are super excited about the launch of our TVOD movie rental service that will not just give an even more expanded reach to these films but also give customers more choice in how they want to access and watch content," Amazon Prime Video India’s head, Gaurav Gandhi said during a conference.
He further explained that the new service will widen the customers’ choice and will allow them to pay per movie instead of the usual flat monthly fee payments. The movie service of Amazon Prime Video will offer early rental access to fresh Indian and International films on a transactional per-movie basis. The best thing is that the rental is available to everyone and not just the Prime members.
Finally, Outlook India reported that Prime Video is also looking to broaden its reach further by releasing original content in Telegu, Hindi, and Tamil languages. To gain more audience and offer more to customers, live cricket streaming is another space that the company is considering with the India tour of New Zealand later this year.
