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Gucci and Louis Vuitton are two of the most popular and well-known high-end fashion brands in the world, and both have extended their business to fine dining. The Italian and French fashion houses opened fine dining restaurants in Seoul, and both places exude elegance like their brands.
The high-end fashion brand is being combined with fine dining, and people love it because this gives a more luxurious dining experience. Gucci and Louis Vuitton are opening not just restaurants but posh cafes as well, and they did not fail to attract customers even if this is not really the business they are known for.
According to The Korea Times, Gucci announced last month that it would be opening Gucci Osteria Seoul, which was described as a contemporary restaurant. The store is located in the central Yongsan District.
It was built on the top floor of Gucci Gaok, the fashion house’s second flagship outlet in the country. The restaurant is only the fourth in the world that Gucci opened to the public. The other three are located in Tokyo, Los Angeles, and Florence.
The very first Gucci Osteria was launched in 2018, and it was a collaboration project between Gucci and Massimo Bottura, a renowned chef-patron of the Osteria Francescana in Modena, Italy, which boasts of three Michelin stars.
The Gucci Osteria Seoul also serves the same traditional Italian cuisine being served in the other branches. The food is infused with creative twists as local ingredients and recipes are used to suit the locals’ palate.
As for Louis Vuitton, it followed suit and set to open its first-ever pop-up restaurant in Seoul. The company is launching this in early May and is located at its flagship store in Cheongdam-dong, Seoul, one of the most affluent neighborhoods in the city.
The Korea Herald reported that Louis Vuitton’s pop-up restaurant will serve multi-course lunch and dinner every day from noon to 2:30 p.m. and 6:30 p.m. to 9:30 p.m. in the evening. There will also be coffee and tea from 3 p.m. to 5:30 p.m., and customers can book a table via the Catchtable restaurant reservation app.
