Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
BERLIN and SAN FRANCISCO and SEOUL, South Korea, Jan. 25, 2018 -- AppLift, a leading mobile ad tech company, today announced the addition of Audience Segmentation via a rule-building UI to its mobile app advertising platform, DataLift 360, allowing advertisers to define rules and segment users based on multiple in-app events. The goal is to create more efficient retargeting campaigns and maximize ROAS directly from within the platform.
The Audience Segmentation tool allows advertisers to take immediate control of audiences by retargeting users in a sophisticated way. Advertisers are empowered to directly stream in-app events via the API, funneling them based on timing and frequency. The rules can be built using boolean logic to precisely target the desired audiences at a much more granular level.
“At AppLift, we firmly believe that harnessing the power of data will drive ultimate success,” said Tim Koschella, Founder and CEO of AppLift. “There are few options for advertisers to access audience segmentation tools directly from their retargeting partner’s UI and combine it with granular and transparent reporting. DataLift 360 makes reshaping their retargeting strategies an accessible and intuitive process. We’re pleased to be offering customers this addition to our mobile advertising platform.”
During audience segmentation, the advertiser has full control over rule creation. This new feature is part of a suite of solutions from DataLift 360’s Dynamic Retargeting offering. Further offerings include access to all creative formats, including Dynamic Creative, Playables and Rewarded Video. AppLift’s DataLift 360 reporting solution offers additional transparency and granularity to better interpret results and gather learnings during retargeting campaigns, and even after they run. Advertisers have the flexibility to adjust retargeting campaigns and user segmentation based on the sophisticated reporting to help achieve better precision, efficiency and ultimately, maximize value and revenue.
About AppLift
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app advertising lifecycle. AppLift's unified platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.
Contact Information: Alexis Roberts Blast PR for AppLift [email protected] 805-886-8511
