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Apple Inc. and Target Corp. have expanded their partnership as the holiday shopping season is coming up in a few weeks. On Wednesday, Oct. 26, the big box store company said that it had increased the number of Apple shops in its locations, and this move is part of their new agreement.
Apple shops first appeared in Target stores in early 2021, and this week, the latter said it had added more, especially in the anticipation of a very hectic shopping season this holiday. The number is now more than three times since the launch.
Target said that this would give customers more convenience since there would be more one-stop shops for Apple products and accessories in its locations where people usually shop for food and everything else. The new deal was also timed for the holidays to make shopping easier for everyone.
As per Fox Business, the latest agreement has brought the number of Apple stores in Target outlets to more than 150 across the United States. The retailer is operating almost 2,000 branches in the country, and there is a big possibility for the addition of more Apple shop-in-shop.
"For years, Target has been a destination for Apple products. Now we are excited to deepen our collaboration with Apple so even more guests can access the exceptional Apple at Target shop-in-shop experience,” Target’s executive vice president and chief merchandising officer, Jill Sando, said in a press release. “Through Target Circle, our popular free-to-join loyalty program, we're also giving our guests the opportunity to try services like Apple Fitness+ for free, and with no purchase required."
Finally, as part of the partnership, Target is also offering some new perks for its loyalty program members. They will be given access to a 4-month free trial for Apple Fitness+. Members will also enjoy special holiday offers on some Apple Services, such as Apple Music.
"We look forward to bringing Fitness+ to even more people, and helping them lead a healthier day by being more active, through this collaboration with Target," Apple’s vice president of Fitness Technologies, Jay Blahnik, said.
Photo by: Jay Reed/Flickr (CC BY-SA 2.0)
