Aston Martin Cuts U.S. Exports Amid Tariffs, Posts Smaller Q1 Loss

Luxury carmaker Aston Martin (LON:AML) has announced a strategic cutback on U.S. vehicle exports to cushion the impact of President Donald Trump’s 25% tariffs on imported vehicles and auto parts. The British automaker, known for its high-end sports cars, is adapting to mounting pressure from ongoing trade tensions that continue to disrupt the global automotive market.

Despite the challenging environment, Aston Martin reported a better-than-expected first-quarter performance. For the three months ending March 31, the company posted an adjusted pretax loss of £79.8 million ($106.8 million), narrowing from a loss of £110.5 million in the same period last year. Analysts had forecast a wider loss of around £89 million. The improvement was largely driven by cost reductions and a rise in average selling prices across its premium vehicle lineup.

The over 110-year-old automaker is among several global car manufacturers grappling with the repercussions of Trump’s tariffs, which significantly raise costs for foreign-made vehicles and parts sold in the U.S. While some relief measures were introduced earlier this week, the broader trade policy continues to weigh on international auto sales.

By limiting U.S. shipments, Aston Martin aims to protect margins and shift focus to other key markets. The decision reflects a growing trend among automakers to diversify their geographic exposure and navigate policy-driven cost pressures.

The company remains committed to long-term profitability, banking on new model launches and a continued push into luxury segments. Investors will be watching closely as Aston Martin navigates an uncertain global trade environment while striving to maintain its position in the competitive luxury car market.