The Atlanta Hawks have extended their jersey patch agreement with digital healthcare brand Sharecare for the 2022/23 season.
Sharecare will be able to continue receiving brand inventory at the Hawks' State Farm Arena, as well as during national broadcasts and across the team's social platforms, thanks to the renewal.
When the league allowed teams to sign jersey sponsorship deals in 2017, Sharecare became the Hawks' first-ever jersey partner.
Sharecare's social engagement has increased by more than 615 percent since the partnership began, QI's social media value has increased by 759 percent, and its TV exposure has increased by 329 percent.
Andrew Saltzman, executive vice president/chief revenue officer of the Atlanta Hawks, noted that their partnership with Sharecare has transcended even their high expectations.
