Baesman Insights & Marketing Scores New Partnership With Hibbett Sports, Inc.

COLUMBUS, Ohio., Feb. 14, 2017 -- Hibbett Sports, Inc. (NASDAQ:HIBB), a premium athletic retailer and one of the fastest growing retailers in the country, is partnering with full-service marketing agency Baesman Insights & Marketing (www.baesman.com) to redefine its customer loyalty efforts. As Lead Loyalty Agency for the brand, Baesman Insights & Marketing will oversee customer data analysis and loyalty strategy, as well as direct and email marketing strategy and execution. This new partnership is effective immediately.

Commenting on the partnership with Baesman Insights & Marketing, Sarah Sharp-Wangaard, Vice President of Marketing for Hibbett Sports, said, “Our philosophy at Hibbett Sports is to always put the customer first and to provide them with the best possible products. As such, communicating with the people that we serve is vital to our business. The Baesman Insights & Marketing team is unparalleled when it comes to building customer loyalty. We are looking forward to working with them to truly optimize our customer experience.”

Baesman Insights & Marketing will be analyzing Hibbett Sports customer data to inform the strategic direction of its loyalty and customer marketing programs. These ongoing, cross-channel marketing programs are expected to launch nationwide throughout 2017.  

When asked about the agency’s approach to its partnership with Hibbett Sports, Jeff Sopko, President & Co-Founder of Baesman Insights & Marketing, observed, “The Hibbett Sports philosophy is to give athletes an ‘edge up’ on their competition by providing the best possible customer experience. We are applying that same thinking to our partnership. Hibbett Sports has grown rapidly as a result of its customer-focused approach, and our job is to identify how we can take that to the next level. We are excited to partner with Hibbett Sports and to continue to improve its customer marketing programs.”

This announcement represents the latest in a series of wins for Baesman Insights & Marketing, which kicked off several new partnerships in 2016, including American Girl, Gant, and Rag & Bone, among others. Most recently, the agency announced that Sopko has been appointed to the board of advisors for Loyalty360.

About Hibbett Sports, Inc.
Hibbett Sports, Inc. operates premium athletic retail stores in small to mid-sized markets, predominately in the South, Southwest, Mid-Atlantic and Midwest regions of the United States. The Company’s primary store format is Hibbett Sports, a 5,000-square-foot store located in strip centers and enclosed malls. Hibbett Sports now has more than 1,000 stores across 34 states, and just opened its first store in California. The Company prides itself in designing each location to meet the specific needs of its community and customers.

About Baesman Insights & Marketing
Headquartered in Columbus, Ohio, Baesman Insights & Marketing is a full-service marketing agency that helps the world’s leading retailers to improve their customer marketing campaigns and other touch-points that drive transactions, engagement and brand loyalty. Our brand partners include American Girl, DSW, Rag & Bone, Shoe Carnival, Stanley Steemer, and Rite Rug, among many more. We unlock the power of customer data and implement data-driven loyalty programs, CRM, customer acquisition, email marketing and direct mail programs, delivering smart marketing with beautiful results.

For more information, please visit www.Baesman.com, or follow us on Facebook, LinkedIn, and Twitter.

Media Contact:
Amelia Vereb
Avenue A Communications
[email protected]
614-286-7226