Business / Entertainment

Add as a preferred source on Google

Bank of America Analyst Sees Letterboxd as Possible Fit for The New York Times

Bank of America’s assessment considers how Letterboxd could fit alongside The Athletic, Wirecutter and Games if the publisher pursued a deal.

Updated 1 min read
Pedestrians pass The New York Times headquarters in Manhattan on an overcast morning. / EconoTimes.ai
Pedestrians pass The New York Times headquarters in Manhattan on an overcast morning. / EconoTimes.ai

Seeking Alpha reported that Bank of America analyst David Plaus sees Letterboxd as a potential addition to The New York Times’ non-news portfolio, broadening the publisher’s mix beyond journalism.

The Athletic, Wirecutter and Games are the existing businesses used as points of comparison. Plaus’s view treats Letterboxd as a possible addition, contingent on the publisher pursuing a deal.

Related articles

View all