Binance, one of the world's largest cryptocurrency exchanges, has launched an $800,000 XRP airdrop campaign to reward eligible users holding Ripple's RLUSD stablecoin. The initiative aims to encourage RLUSD adoption while offering participants an opportunity to earn XRP rewards through their existing Binance balances.
The promotional campaign began on September 25, 2026, at 00:00 UTC and will continue until October 23, 2026, at 00:00 UTC. Throughout the campaign, qualifying Binance users can receive weekly XRP distributions based on their eligible RLUSD holdings.
According to Binance, participants must maintain a minimum balance of 0.01 RLUSD in supported accounts to qualify for the rewards. Eligible holdings include RLUSD stored in Spot, Funding, and Earn accounts, including Flexible Savings products. Users holding RLUSD in Cross Margin, Isolated Margin, or Portfolio Margin accounts can also participate.
Binance will distribute XRP rewards every Friday by 18:00 UTC, with payments credited directly to the Spot Accounts of eligible users' master accounts.
The latest XRP rewards campaign comes amid growing institutional interest in Ripple USD and its expanding role in blockchain-based financial services.
Earlier this week, Cross River Bank announced a partnership with Ripple to integrate RLUSD into its core banking infrastructure. The collaboration will support transactions on the XRP Ledger (XRPL), allowing financial institutions to improve intraday settlement efficiency and reduce transaction processing delays.
Ripple also revealed a strategic partnership with DriveWealth focused on RLUSD settlement, international payments, digital asset custody, and prime brokerage services. DriveWealth plans to introduce Ripple's stablecoin settlement infrastructure in Europe before potentially expanding into the United States.
Meanwhile, Standard Chartered Bank announced institutional custody services for RLUSD through its Dubai International Financial Centre branch, further strengthening the stablecoin's presence in regulated financial markets.
Recent data from Token Terminal also highlighted Ripple's growing stablecoin activity, showing that the company led stablecoin issuer growth over a 24-hour period with more than $27.4 million added.
With Binance offering substantial XRP incentives and major financial institutions expanding RLUSD integrations, Ripple's stablecoin continues to gain visibility across the cryptocurrency industry. The ongoing airdrop could further boost RLUSD participation while introducing more Binance users to the XRP ecosystem.
