Blockchain-based advertising and marketing platform Atlas Protocol (ATP) has announced a multi-million dollar investment led by Softbank China Venture Capital (SBCVC).

CoinDesk reported that SBCVC has completed a $3 million equity seed round in Atlas. The funding round also saw participation from BV (Baidu Ventures), Danhua Capital (DHVC) and Fenbushi Digital, and other investors.

Following the fundraising, Atlas Protocol (ATP) said it will continue to grow the team, optimize its products and expand market channels.

Founded in 2018 by former Google engineers Duran Liu and Cheng Li, Atlas Protocol is an application layer protocol for blockchain interactive advertising and marketing. It is incubated by Nebulas Labs and xGoogler Blockchain Alliance (xGBA).

Atlas Protocol is proposing a new and creative media model in the blockchain market, which will define the interactive marketing standards among various stakeholders – advertisers, publishers, and users. It can rank onchain targets' value and enable value circulation through tokens.

"Blockchain is a value network, Nebulas Rank provides a way to measure the value of multidimensional data in the blockchain,” Liu said. "The core algorithm of Atlas Protocol is based on the expanded Nebulas Rank. It will create a trustworthy new marketing channel and define a new tokenized marketing frontier."

According to the official release, ATP Smartdrop, the first service application built on top of Atlas Protocol, has already been launched in the Nebulas Incentive Program and delivered token rewards to more than one hundred thousand users. ATP Smartdrop is dedicated to demonstrate the potential of intelligent interactive onchain marketing among blockchain users.