Blogging platform Medium has rolled out a new policy for product and sale announcements and accounts relating to cryptocurrencies and initial coin offerings (ICOs).

Medium clarified that it does not approve or verify user-generated posts or accounts before publishing and, as such, is not in a position to independently verify every coin, token, or similar announcement published on its platform.

The new rules would now require account holders to include a link to their active project domain in their user account bio. Moreover, they would have to use an email address from that domain as their registered Medium account email.

Users would also be required to link at least one consistently-branded social media account (such as Facebook, Twitter, etc.) to their Medium account. Both, Medium user bio and social account, should link to the same project domain.

On their project websites, users must now include a “About” page with up-to-date contact information. Also, they are allowed to include only one wallet address maximum in a post.

The don’ts include using an anonymous email address not linked to the user’s project domain; advertising or participating in bounty campaigns, pump and dumps, reviewing for reward, or other forms of brigading or inauthentic activity; and including naked links or shortened URLs in their posts.

“Posts and accounts which do not meet these standards may be considered spam and are subject to suspension, depending on context,” Medium said.