Blue Nile Announces New Webroom in the Mall at Rockingham Park

SEATTLE, July 17, 2017 -- Leading online jeweler Blue Nile announced today that it will open its sixth Webroom in the Mall at Rockingham Park this coming fall. The mall, located in Salem, New Hampshire, is another location where Blue Nile will create a retail experience that brings the best parts of online shopping to life in a physical space. The reimagined retail concept can be found at Washington Square mall in Portland, Oregon; Roosevelt Field mall in Long Island, New York; The Westchester mall, in White Plains, New York; Tysons Corner Center mall in Fairfax County, Virginia; and Bellevue Square in Bellevue, Washington.

“The Webroom experience will offer people in the Boston metro area a new way to shop for the symbols of life’s celebrations, including diamonds, engagement rings, and fine jewelry,” said Chief Executive Officer Jason Goldberger. “Now, customers can see, touch, and feel our engagement rings while taking advantage of Blue Nile’s superior online selection and prices.”

Unlike traditional jewelry stores, Webrooms are low-overhead installations that create a hybrid online/offline shopping experience and allow shoppers to try on an assortment of engagement rings, view more than 400 pieces of jewelry from every angle, and get pressure-free advice from non-commissioned consultants. In addition, shoppers can access an online catalog of 150,000 independently-graded diamonds from in-store tablets. All transactions continue to happen online via in-store tablets or the customer can choose to order at a later time on their own smartphone, PC, or tablet, through Blue Nile’s website at www.bluenile.com.

About Blue Nile, Inc.
Blue Nile, Inc. is a leading online jeweler. The company offers a smarter way to buy engagement rings, wedding rings, and fine jewelry by providing in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. Blue Nile has some of the highest quality standards in the industry and offers thousands of independently-graded diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com and in its Webrooms in Long Island, New York, White Plains, New York, Portland, Oregon, Fairfax County, Virginia, and Bellevue, Washington.

For more information please contact:

Amanda Winters
Blue Nile, Inc.
206-336-6737
[email protected]