Burger King announces price hike in South Korea

Burger King is raising the prices of its menu in South Korea. The fast-food chain that is known for its Whopper burgers is hiking up the prices by at least two percent.

According to Yonhap News Agency, Burger King Korea will implement the new prices starting Friday, March 10. This means that from today, customers can expect to pay about KRW6,900 or $5.22 for a Whopper burger sandwich. The rates can go up to as much as KRW7,100 for a meal option.

It was said that some customers were really surprised after finding out that their Burger King favorite menu items are more expensive now. One customer, who is an office worker, shared that he was stunned when his favorite burger will now cost him KRW7,000. With the price increases, he said it feels like he has been paying more every time he visits the fast-food chain.

"I just read a news article that Burger King is raising their burger prices again,” The Korea Times quoted the customer surnamed Jang as saying about the price increase. “If I am not mistaken, they already increased the price several times last year. I cannot agree with their price policy to raise prices this often and keep saying the company is affected by the soaring costs of raw ingredients and logistics."

At any rate, Burger King Korea reportedly said that the price increase would affect 32 types of its hamburger offerings and 47 other food items on its menu, including beverages. This new two percent hike is the first increase in eight months after it raised the rates in July of last year.

Meanwhile, an official of the Korean unit of Burger King explained why they had to impose a price increase. "Due to the continued rise in costs of raw ingredients and logistics, we have inevitably increased our menu prices. However, we minimized the price hike to reduce the burden on our customers," he said.

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