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Burger King announced it promoted Tom Curtis as the company’s new President of BK’s U.S. and Canada. Prior to his new appointment, he has been serving as the restaurant chain’s chief operating officer since April of this year.
As per Baking Business, Tom Curtis worked at Domino’s Pizza for 35 years before coming to Burger King recently. He was the executive vice president of the pizza store’s US operations and held other positions, including the EVP of corporate operations, vice president of operations support and training, vice president of franchise relations and operations innovation, and director of strategic growth markets.
It was revealed that the new Burger King president of U.S. and Canada operations has humble beginnings in the fast-food business. He was first hired at Domino’s Pizza as a store manager in 1985, then he became a franchisee from 1987 to 2006. From 2006, he officially joined the corporate side of the pizza chain, and the rest is history.
“Tom joined us a few months ago and has quickly established a strong leadership position in the business and trust with our franchisees, informed by his 35 years of previous restaurant experience as both a franchisee and senior operations executive,” Burger King’s parent company, Restaurant Brands International’s chief executive officer, José Cil, said in a press release. “Tom will lead the acceleration of our business to deliver on our vision that Burger King should always be our guests’ first choice for a quality meal, an exceptional and convenient experience and great value.”
In any case, it was reported that Curtis would be replacing Chris Finazzo, who left Burger King in July for some reasons that were not revealed. It was noted that the recent change in company leadership comes as the company goes through a major transformation to attract more customers and make sure that they will continue to patronize the restaurant. Apparently, BK is aiming for stronger loyalty and long-term traffic.
Meanwhile, with his new position at Burger King, Curtis pledged to work together with the company to step up the performance of their brand by focusing on improving customer experience further and adhering to BK’s five key priorities and making them successful.
