Australia Jobs Growth Strengthens Rate Hike Outlook 
Bain Capital Nears Deal for Majority Stake in Volkswagen Marine Engine Unit Everllence 
Oil Prices Rebound as Strait of Hormuz Tensions Return After Ship Attack Near Oman 
Samsung and SK Hynix Shares Jump After Micron Earnings Boost AI Chip Optimism 
Samsung Electronics Stock Surges on Report of Massive $59 Billion Share Buyback Plan 
Micron Stock Surges on Strong AI Demand, Record Revenue, and Bullish Q4 Forecast 
BOJ Hawk Signals Faster Interest Rate Hikes Amid Inflation Risks 
Australian Household Spending Rebounds Strongly in May as Travel and Dining Drive Consumer Growth 
Gold Prices Fall Below $4,000 as Strong Dollar, Fed Rate Hike Bets Weigh on Bullion 
US Dollar Slips After PCE Inflation Data Eases Fed Rate Hike Expectations 
Oil Prices Drop as Middle East Supply Recovery Eases Market Concerns 
Wall Street Ends Mixed as Tech Stocks Struggle Ahead of Micron Earnings 
Bessent Says U.S. Must Strengthen Supply Chains and Economic Security 
Johns Hopkins University Lays Off 110 Employees as Federal Research Funding Declines 
OpenAI IPO Delay Weighs on SoftBank Shares as AI Valuation Concerns Grow 
CJ CheilJedang is taking the popular Korean street food choices to Europe and North America. In particular, the food manufacturing company will release the favorite spicy rice cake called Tteokbokki to the said regions.
With its Korean street food products, CJ CheilJedang is also aiming to expand their sale in the global food industry. The company said on Monday, May 15, that after North America and Europe, it will start selling in major markets overseas. It will take advantage of the rising popularity of K-food after the Korean Wave swept up most countries around the world.
The Korea Herald reported that initially, CJ CheilJedang would introduce six street food products abroad under its Bibigo food brand. The items are tteokbokki, gimbap, Korean-style hot dogs, bugeoppang fish-shaped waffles with sweet red bean paste, hotteok sweet pancakes, and fried seaweed rolls.
Bibigo’s Tteokbokki will be the first product to be exported to the United Kingdom, the United States, Vietnam, France, and Japan. These will be shipped overseas starting next month. The rest of the street food lineup is set to be shipped to foreign markets in August.
CJ CheilJedang said that after considering the preferences of foreign customers, it has decided to sell the snack products in cups and pouches. To make shipments easier and faster, the company will be manufacturing the foods at its production facilities stationed outside of South Korea and then sending them out for export to the nearest countries.
"We will make efforts to pioneer new markets with K-street food and expand the scope of K-food with our global localization strategies," a CheilJedang official said in a statement. "In the future, we will spread more diverse Korean culture outside the scope of Asia to expand our overseas markets such as the United States and Europe."
"From now on, we will try to popularize various types of Korean food culture beyond Asia," Aju Business Daily further quoted another company official as saying.
Photo by: Markus Winkler/Unsplash
