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The Coca-Cola Company is introducing “Scent of Fanta,” a limited-edition fragrance version of the Fanta soft drink, just as it rolls out a revised Fanta Orange drink to retailers.
“Scent of Fanta,” which Coca-Cola describes as a “wearable version of their beloved drink” will be available starting April 13 at noon online and in a pop-up store in Los Angeles at 1306 Abbot Kinney Blvd.
Coca-Cola has not said how many bottles it plans to release.
Fanta is a growing addition to food brands that use colognes or perfumes for promotions.
Over Valentine’s Day, KFC released a fragrance in New Zealand dubbed “No. 11 Eu De Colonel,” which was reportedly inspired by the chain’s 11 secret herbs and spices.
Pizza Hut, in 2012, released “Eau de Pizza Hut,” a perfume with “top notes of freshly baked, hand-tossed dough.
Burger King sold “Flame Grilled Fragrance” in Japan in 2015 and “Flame by BK” in 2008.
