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Coca-Cola's South Korean division introduces "Go:Good Oat," a European oat-based drink, catering to the rising demand for vegan products. Available in two flavors, the beverage promotes a "slow living" lifestyle and versatile culinary applications.
According to The Korea Herald, Coca-Cola Korea rolled out its new vegan drinks in two flavors. They are available in 195 ml. containers that shoppers can easily carry around.
The new Go:Good Oat is made with oats sourced from Europe. The product is mixed with rice bran oil and oat syrup to create a rich, smooth, and clean taste. The plant-based drink is also promoted as something anyone can have in the mornings and between short breaks. They are considered suitable for breakfast as drinkers will feel full just by consuming this vegan product.
Moreover, the oat drink is versatile because it can be mixed with almost any ingredients. It can be used to make another drink, such as oat milk espresso or added to food to make it healthier.
Coca-Cola Korea explained it chose to use the sloth character in the packaging and branding because the said animal mirrors the brand values of a “slow living” lifestyle. The company believes that everyone must take care of their body more relaxedly instead of living a fast-paced, stressful life.
“While the number of health-conscious consumers is growing, we launched the new oat drinks to meet the bolstered demand for plant-based beverages,” an official of the Coca-Cola Company stated. “We hope everyone will have a simple, energetic breakfast on their way to school and work with Go:Good Oat.”
The beverage company further shared that they made the plant-based Go:Good Oat as the number of health-conscious consumers in South Korea has soared. In response to this development and increasing demand for “meatless” alternatives, Coca-Cola Korea ventured into the vegan industry. The company said its new plant-based drink is set to hit the shelves of grocery stores on Sept. 23.
Photo by: Maximilian Bruck/Unsplash
