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Coca-Cola's innovative "What the Fanta" campaign, celebrated for its enigmatic new flavors, may have more surprises this fall. The buzz generated by top food influencers suggests that new Fanta mystery flavors, including an intriguing Icee variant, are set to hit stores in the coming months.
Exuding vibrant shades of blue, green, peach, and orange, these drinks have been crafted to deceive the senses and tantalize taste buds with contrasting flavor profiles. These intriguing beverages will be available in various formats across retail and restaurant channels, including 20-oz. bottles, Coca-Cola Freestyle fountain dispensers, and frozen concoctions."
News has recently surfaced about an upcoming Fanta flavor, or possibly two, that will soon grace the shelves of stores. Though Coca-Cola has not officially confirmed the launch, reputable social media influencers in the food and beverage industry have been generating buzz with their posts about a new What the Fanta Mystery Flavor, which appears to be slated for release in the fall.
One widely followed Instagram account, Snackolator, revealed, "Fanta is introducing a new What the Fanta Mystery Flavor this Halloween, accompanied by another new Icee variant, as well as the traditional bottles! The bottles will likely hit the market starting in August, and the black color does not indicate the flavor itself—it's a genuine mystery. I had the chance to sample this at the National Restaurant Show, and while I won't spoil the flavor (I'd probably guess it wrong anyway), it tasted rather delightful and reminded me of a particular candy."
The social media influencer confirms having sampled only the frozen version and is uncertain if the soda will share the same mystery flavor.
The influence added that they're not sure if the soda and Icee will have different mystery flavors, as has been the case in recent years, or if they will be the same. Discovering the answer will be part of the excitement,
In addition to its celebrity collaborations and new flavors, Coca-Cola has been forging partnerships to enter the alcohol market. CEO James Quincey spoke about this during the first-quarter earnings call, expressing his enthusiasm for the early results.
He emphasized their commitment to driving bold innovations that leverage consumer insights, leading to a higher success rate.
Photo: Joe Hepburn/Unsplash
