Toyota Raises FY2027 Outlook, Announces ¥1 Trillion Buyback Despite Q1 Profit Dip 
What’s the difference between baking powder and baking soda? It’s subtle, but significant 
Want to cut your energy bills? Here’s how five experts are doing it 
Prysmian Nears Deal to Acquire Atkore in Potential All-Cash Takeover 
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight 
Jetstar to Charge for Overhead Cabin Bags From February 
Novo Nordisk Eyes Turnaround as Oral Wegovy Challenges Eli Lilly in Weight-Loss Drug Race 
Time to buy local: war fuel price shocks reveal the folly of a long food supply chain 
Siemens Energy Q3 Profit Beats Forecast as AI-Driven Power Demand Fuels Growth 
SK Hynix Bonus Dispute Deepens as Union Rejects Stock-Based Payout Proposal 
Boeing Stock Jumps as FAA Certifies 737 MAX-7 After Years of Regulatory Review 
AI is driving down the price of knowledge – universities have to rethink what they offer 
The Beauty Beneath the Expressway: A Journey from Self to Service 
Alibaba Stock Jumps as Qwen 3.8-MAX AI Model Intensifies China's AI Race 
DHL Q2 Profit Jumps 24% as Express Business Drives Growth 
The pandemic is still disrupting young people’s careers 
Samsung, SK Hynix Test AMEC Chipmaking Tools for China Backup Plan 
Coca-Cola introduces the enigmatic "Y3000," leveraging artificial intelligence (AI) for its innovative taste and avant-garde packaging. This latest addition to the limited-edition lineup offers a glimpse into potential future flavors while preserving Coca-Cola's signature essence.
The soft drink giant has embarked on a year-and-a-half-long experimentation with limited-edition beverages, each offering a mystery taste. These futuristic drinks come with undisclosed flavors, captivating consumers worldwide.
Coca-Cola utilized its Creations platform, responsible for crafting exclusive flavors like Y3000, to resonate with younger consumers. While Y3000 offers a predominantly Coke-like taste, it has a unique twist.
AI helped the company to identify flavor pairings and profiles, incorporating human insights regarding flavors associated with the future. Furthermore, AI-generated images were utilized to create a mood board, inspiring the packaging design featuring funky bubbles, pink and blue coloring, and a pixelated logo.
In the United States and Canada, Coca-Cola Y3000 is available in zero and full sugar variants for a limited period, with pricing comparable to regular Coca-Cola. Notably, scanning the QR code on the Y3000 package grants customers access to the Creations site to explore a virtual representation of the future in 977 years.
In addition to the beverage launch, Coca-Cola partnered with luxury streetwear brand Ambush to develop a limited-edition capsule collection, available on the brand's website later this year. Collaborations with fashion brand Highsnobiety have also occurred in the past.
The company aims to innovate in limited-edition while continuously maintaining the signature Coca-Cola taste. The flavor profile of the limited edition drinks is 85 to 90% Coke, adding a 10-to-15% twist of the unexpected.
CEO James Quincey emphasized that these limited-edition flavors are not intended to become permanent offerings. As Coca-Cola explores the possibilities of AI-assisted flavor creation, consumers can enjoy the unique experience provided by Y3000 while it lasts.
