Coca-Cola to make Fanta Orange 'bolder and fruitier-tasting'

The Coca-Cola Company is launching a "bolder and fruitier-tasting" version of the Fanta Orange with an enhanced recipe that amplifies the flavor’s bold, fruity attributes.

Chris Hunsaker, senior brand manager for sparkling flavors for Coca-Cola North America, is based on consumer taste tests to understand their evolving tastes.

The new take on Fanta Orange is arriving at grocery stores in the United States and Canada this month, but the launch will expand to additional countries throughout 2023.

On top of the redesigned taste, the new Fanta Orange products will feature a new logo and messaging on the label touting the improved taste.

Reinventing Fanta is at the center of what Coke says is its "biggest marketing campaign in more than a decade."

The campaign includes Fanta Orange sampling events at college campuses, an immersive Fanta Experience in Los Angeles in mid-April, a limited-edition "Scent of Fanta" fragrance that will launch next month, and Fanta Orange-scented murals in Los Angeles, Atlanta, and Toronto.