Crown Mom this Mother’s Day with New Royal DeLights™ Cards from American Greetings

Cleveland, OH, May 02, 2017 --

NEWS RELEASE 

Crown Mom this Mother’s Day with American Greetings New Royal DeLights™ Cards featuring a fun, wearable crown that lights up

According to the National Retail Federation, greeting cards remain one of the most-popular Mother’s Day gifts. Don’t miss the chance to give Mom the royal treatment this year with a card that can actually double as a gift!  The brand-new Royal DeLights™ collection of Mother’s Day cards gives a whole new meaning to “queen for the day.”

This innovative new line of Mother’s Day greeting cards features fun, wearable crowns perfect for Her Royal Highness! Just remove the unique crown from the front of the card and put it on – it’s easy being queen! Add a little sparkle, too, as the lights on the crown shimmer and glow for hours. With warm, light-hearted messages that let her know just how loved she is, Royal DeLights will show the world that she reigns supreme! Designs in this heartfelt collection include Best Mom Ever, Queen Loved-a-Lot and Her Royal Highness.

“At American Greetings, we believe that showing gratitude is important every day,” said Carol Miller, vice president of corporate innovation at American Greetings. “But holidays, like Mother’s Day, are the perfect opportunity to make sure that those who are nearest-and-dearest know how much you appreciate their presence in your life – not only on the special day, but throughout the year. The new Royal DeLights collection is a great example of cards that are sure to become keepsakes that serve as a year round reminder of your love and thankfulness.”

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Royal Delights™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram. 

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e03417b0-32b8-43a2-acf1-c2905451e449

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fdfc2be1-e1ab-41e9-952a-2b94ffa295d7

Megan Baucco
American Greetings
216.252.7300 ext. 2841
[email protected]