Lionel Messi, the globally popular Argentine professional soccer player, is now the new face of Bitget crypto exchange and digital assets trading platform. This is the latest partnership in the cryptocurrency scene as this industry continues to attract sports personalities and celebrities.

The footballer has officially become Bitget’s brand ambassador, and in this position, part of his responsibilities is to introduce the Singapore headquartered crypto firm companies, organizations, and crypto users around the world.

This is a good decision for Bitget if it is aiming to boost its presence and further make its name known globally. This is because Messi is widely recognized as one of the most popular sports superstars in the world.

Moreover, Messi is also a recipient of six European Golden Shoes or European Golden Boot, an award that is given out every season to the leading goal scorer in league games from the top division of a European national league. He is also the captain of the Argentinian national team, which they will play in Qatar this November. This will be the footballer’s fifth 5th World Cup game.

Through this collaboration, Bitget is expected to give Messi’s fans the chance to fully explore Web 3.0 and let them know more about the potential of crypto trading on its platform. It was reported that in the future, their deal may also be expanded beyond soccer and cryptocurrency.

Messi is not new in the crypto sector, and in fact, he has already partnered with some companies in the field before. In fact, earlier this year, he signed a contract with the French club Paris Saint-Germain, and their tie-up includes blockchain and the so-called “$PSG Fan Tokens.”

"We try to reflect the diversity and richness of our platform community in the partnerships we choose,” Bitget’s managing director, Gracy Chen, said in a press release. “We open up Web 3 to sports fans; they open the field to crypto traders. As the Football World Cup approaches, Messi is to lead Argentina to new glory. We are honored to have such a force of nature collaborate with us."