Duncan/Channon Campaign for the California Tobacco Control Program Wins Pixel Award

SAN FRANCISCO, April 11, 2016 -- Independent advertising agency, Duncan/Channon, just took home the top prize in the non-profit category of the 10^th annual Pixel Awards.  The agency was recognized for design and technology around StillBlowingSmoke.org, the website component of its comprehensive, integrated campaign for the California Tobacco Control Program. 

This award comes on the heels of Duncan/Channon’s accolades for the same campaign at the 2015 Healthcare Marketing IMPACT Awards organized by Modern Healthcare and Advertising Age.  Last fall the agency’s integrated campaign for the California Tobacco Control Program took home gold awards in both the video and integrated categories for advocacy campaigns before earning the event’s top honor of Best in Show. The agency was also just notified that the work is an Effie award winner in the Disease Awareness & Education: Advocacy category.

Launched last summer, the multifaceted campaign was the first of its kind targeting the surging use of e-cigarettes, especially among young adults, and their potential threats to health.  Following strategic exploration, guided by the agency's brand strategy department, the campaign included TV, digital, social, out-of-home and experiential advertising.  The next installment of this award-winning campaign is rolling out now.

“We’re incredibly proud of the work created for this campaign and the collaboration with the California Tobacco Control Program,” said Anne Elisco-Lemme, executive creative director at Duncan/Channon.  “The apathy around e-cigs and vaping required a ton of education, but we knew that a heavy-handed approach would never fly.  In order to move people through education and discussion to action, the campaign uses peer-to-peer language, raw imagery, a contemporary look and interactive technology to spark real conversations at the right place and time.”

Pixel Awards is a leading international awards program honoring exceptional design & technology since 2006. Its goal has always been to reward and elevate exceptional design & technology that help inspire and advance the industry. The program’s audience of makers and inventors - whether they are brands, designers, technologists or business owners - make some of the best work in the industry.

About Duncan/Channon
Duncan/Channon (duncanchannon.com) is an integrated, independent, full-service advertising and design agency, ranked among the top 10 Bay Area agencies by the San Francisco Business Times. Duncan/Channon specializes in re-launching brands and has won first prize in the Rebrand 100 global competition, as well as media plan of the year from the 4A’s. Current clients include Sephora, Kona Brewing, Red Hook, John Muir Health and the California Tobacco Control Program. Duncan/Channon was founded in 1990 and is housed in an historic building in downtown San Francisco.

Media contact:
Michelle Musburger
Duncan/Channon
415 306 9290
[email protected]