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Elon Musk recently announced the rebranding of Twitter and revealed its new name and logo. The social media platform is now called “X,” but it appears that this change was not well-received, as the company has been receiving more criticisms since the announcement.
Most recently, Reuters reported that the rebranded company has already taken down the giant blue bird logo from its headquarters in San Francisco. This was replaced by a black and white “X” emblem that was installed on top of Twitter’s building.
The installation reportedly violated some rules in the city; thus, the authorities are investigating. The company is said to be facing a probe related to permit violations. City officials said X does not have the required permits to put up its new logo in the building.
And it is not just the authorities that have raised an issue against Musk’s social media company. Still, residents in the vicinity have expressed displeasure with the new glowing display on the Twitter building’s rooftop.
The residents are said to be complaining of the bright lights that have intruded on their homes. With the complaints and possible issues with permits, the state’s Department of Building Inspection is currently investigating the structure. One inspector said that they were denied access to the roof twice, and another inspector said the new X sign is only temporary.
Meanwhile, The New York Times reported that officials pointed out that the replacement of any symbols on buildings or installing a sign requires a permit for design and safety reasons. The Department of Building Inspection’s spokesperson, Patrick Hannan, said the permit is necessary to ensure “consistency with the historic nature of the building” and to make sure additions are safely attached to the sign.”
He added that “A building permit is required to make sure the sign is structurally sound and installed safely. Planning review and approval is also necessary for the installation of this sign.”
Photo by: BoliviaInteligente/Unsplash
